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ANDY Awards

Creative Award
New York, United States
Burger King - "Stevenage Challenge Board" by ANDY Awards 2020

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TitleStevenage Challenge Board
Agency
Campaign Stevenage Challenge
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2019 / 10
Product Whopper
Business Sector Restaurants & Fast Food
Story If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online.
Media Type Digital Billboard/Poster
AI Description The digital poster for Burger King's 'Stevenage Challenge' showcases renowned football players like Lionel Messi, Cristiano Ronaldo, and Neymar wearing the Stevenage F.C. shirt emblazoned with the Burger King logo. The ad highlights the ingenious sponsorship of Stevenage, a relatively unknown team, to leverage their inclusion in FIFA 20, creating an opportunity for players to use world-famous players in the game under the Stevenage banner. This strategic move tapped into the gaming community, resulting in massive viral engagement, as seen in the metrics such as '$2.5M earned media' and '+25K goals shared videos' reported in the poster. The vibrant colors and bold typography emphasize the creativity and innovation of this campaign, capturing the excitement and modernity of both football fandom and gaming culture. Media quotes and partners like ESPN add extra credibility and awareness, showing the widespread success and acceptance of the campaign.
Production Company
Global COO
Executive Creative Director
Executive Creative Director
GCD
GCD
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Strategy Director
Account Planner
Jr. Planner
Account Director
Management Supervisor
Head of Global Production
Production Company Producer
Senior Business Affairs Manager
Advertising Manager
Global CMO
Head of Global Brand Marketing
Sr. Brand Manager of Global Marketing
Sr. Brand Manager of Global Marketing
President
Head of Marketing
Lead Marketing Communications
Director, Media
Social Media Digital Marketing
Media Marketing
Director
Executive Producer