MakeTheDecision.org - "The Decision" by ANDY Awards 2020
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MakeTheDecision.org - "The Decision"
- Brand: MakeTheDecision.org
- Country: Argentina
- Advertiser: Wrangler
| Title | The Decision |
| Agency | Filmakademie Baden-Württemberg |
| Campaign | The Decision |
| Advertiser | Wrangler |
| Brand | MakeTheDecision.org |
| Date of First Broadcast/Publication | 2019 / 12 |
| Product | PSA - Awareness film about Organ Donation |
| Business Sector | Others |
| Story | The main objective is to get people thinking and talking about the topic of organ donation, and encourage them to make a decision about it. Hopefully deciding to register as an organ donor. The story aims to put emphasis on the families who decide to donate, rather than on the organ recipients. It is both a tribute to them and a suggestion that taking such a decision could help bring closure or some healing in a moment of personal tragedy. |
| AI Description | In a quiet hospital room, a woman is silhouetted against the backdrop of a window overlooking a darkening sky. The room is minimalist, with only essential medical equipment around a bed. The scene is imbued with a somber tone, inviting introspection and contemplation. The low lighting creates a sense of intimacy and gravity. The ad expresses the weight of decision-making in the context of organ donation, suggesting a path toward healing and closure through the sacrifice of donation. It's a poignant suggestion that underscores the profound impact of choosing to be an organ donor, both for donor families and recipients. |
| Director | Nicolás Iván Bori |
| Script | Nicolás Iván Bori |
| Cinematography | Martin Ludwig |
| Producer | Daniel Kottirsch, Simona Weber |
| Associate producer | Dennis Maiwald |
| Gaffer | Nils Künstler |
| Production design | Julia Pimentel |
| Costume design | Ella Philippi |
| Make-up / SFX | Tim Scheidig, Desirée Schober |
| Production Sound | Linus Gramm |
| Editor | Ernst Lattik |
| Sound design | Robin Harff |
| Color grading | Marina Starke |
| Music Composer | Thomas Muis @2WEI Music |
| Foley Artist | Johanna Roth |
| VFX | Julia Kietzmann, Tim Markgraf |
| Casting | AH casting |
| Motion Designer | Marco Wagner |