Wavio - "See Sound" by ANDY Awards 2020
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Wavio - "See Sound"
This ad is part of the ACT Responsible Collection
- Brand: Wavio
- Country: United States
- Advertiser: Wavio
| Title | See Sound |
| Agency | Area 23 |
| Campaign | See sound |
| Advertiser | Wavio |
| Brand | Wavio |
| Posted | May 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Case Study |
| Length | |
| AI Description | The ad begins with a person recounting a harrowing incident where a child's cries went unheard due to a hearing impairment. This sets the stage for introducing 'See Sound' by Wavio, a smart home device designed to alert the hearing impaired about different household sounds. The advertisement highlights the limitations of existing products, which cannot differentiate various sounds like a microwave's beep, a baby crying, or a dog barking. The solution was training the See Sound AI using over two million YouTube sound clips. This innovation allows users to receive alerts on their mobile devices when any of the 75 programmed household sounds occur, making the experience simple yet effective. The ad underscores the potential impact for nine million deaf households in the US, emphasizing that "soon, every one of them will see sound." The visual style is clean and modern, reflecting the innovative and inclusive nature of the product. |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | Chris Bernesby |
| Group Creative Director | Joe Capanear |
| Creative Director | Kristen Bell |
| Creative Director | Corinne Feight |
| Art Director | Evan Schmidt |
| Director of Photography (DOP) | Chrissie Hamilton |
| Producer | Elan Schoonmaker |
| Producer | Rob Gorrell |
| Producer | Jane Kim |