Apple - "Shot on iPhone XS - Don't Mess with Mother" by ANDY Awards 2020
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Apple - "Shot on iPhone XS - Don't Mess with Mother"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Shot on iPhone XS - Don't Mess with Mother |
| Agency | TBWA\Media Arts Lab |
| Campaign | Shot on iPhone XS - Don't Mess with Mother |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Web Film |
| Length | |
| AI Description | The ad titled "Shot on iPhone XS - Don't Mess with Mother" by Apple, features a powerful montage of nature cinematography captured using the iPhone XS. The video showcases various wildlife and natural environments across the globe. Scenes include a zebra in a vast grassland, a beetle on a sunlit desert, dramatic stormy skies over a striking landscape, snowy mountains, and a majestic seal in a lush setting. Underwater footage displays vibrant coral reefs and intriguing marine life. The advertisement also features captivating close-ups of animals such as owls, elephants, and buffalos in their natural habitats. Awe-inspiring visuals of powerful natural phenomena like lightning storms and erupting volcanoes are highlighted, accompanied by a dramatic soundtrack that enhances the sense of adventure and magnificence. The ad concludes with a compelling message, "Don't mess with Mother," emphasizing the strength and beauty of nature, and ends with Apple's logo, reinforcing the iPhone's capability to capture such stunning imagery. |
| Production | Camp4Collective |
| Chief Creative Officer | Brent Anderson |
| Creative Director | Paul Wysocan |
| Creative Director | Adam Alshin |
| Associate Creative Director | Ruben Beddeleem |
| Copywriter | Marissa Clifford |
| Senior Editor | Conner Griffith |
| Editor | Mandy Wong |
| Executive Director of Content Production | Brian O'Rourke |
| Executive Producer | Randall Pomeroy |
| Senior Producer | Ian Kelly |
| Director of Art Production | Helen O'Neill |
| Associate Director of Art Production | Sara Clark |
| Senior Photo Researcher | Meghan Quinn |
| Art Producer | Kate Pollack |
| Art Producer | Rob Beckon |
| Global Music Director | Peymon Maskan |
| Director of Music | Josh Marcy |
| Nicole Palko | |
| Associate Music Supervisor | Sarah McMullen |
| Media Company | OMD |
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