Nike - "Beijing 99" by ANDY Awards 2020
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Nike - "Beijing 99"
- Brand: Nike
- Country: China
- Advertiser: Nike
| Title | Beijing 99 |
| Agency | Wieden + Kennedy |
| Campaign | Beijing 99 |
| Advertiser | Nike |
| Brand | Nike |
| Posted | April 2020 |
| Business Sector | Sportswear |
| Media Type | Others |
| AI Description | The Nike "Beijing 99" campaign visually culminates in a striking display of basketball jerseys inspired by Chinese art and history. The ad features different stylized jerseys named after mythical animals like the dragon and the kirin, infusing elements of ancient kings from the Ming and Qing dynasties. Central to the scene is a young athlete sitting on a throne, holding a basketball, embodying the fusion of cultural heritage with modern athletics. The background shows traditional patterns with a luxurious and intricate design. The larger narrative revolves around a competitive tournament aimed at discovering Beijing's best basketball players. The visual language vividly blends contemporary sportswear with traditional Chinese artistry, depicting vibrancy and cultural pride. The campaign not only showcases sports prowess but also pays homage to China's rich history through fashion and storytelling. |
| Executive Creative Director | Ian Toombs |
| Executive Creative Director | Vivian Yong |
| Creative Director | Dong Hao |
| Creative Director | Matt Skibiak |
| Art Director | Wei-Zhong How |
| Copywriter | Aier Xu |
| Copywriter | Gem Xu |
| Senior Copywriter | Matt Meszaros |
| Creative Team | Josh King |
| Executive Producer | Bernice Wong |
| Producer | Raymond Lau |
| Line Producer | Lexie Hsieh |
| Production Company Producer | Angela Liu |
| Art Buyer | Juni Zhu |
| Senior Planner | Leon Lin |
| Account Planner | Chris Kirkup |
| Business Director | Dino Xu |
| Associate Account Director | Chuck Xu |
| Sr. Account Executive | Xueer Ren |
| Sr. Account Executive | Yuting Zhang |
| Sr. Account Executive | BBC Creative Head of Design |
| Designer | John Yao |
| Designer | He Fan |
| 3D Motion Designer | Vicki Dang |
| Business Affairs | Jessica Deng |
| Business Affairs | Kathy Zhan |
| Senior Studio Production Manager | Vic Zhang |
| Senior Studio Print Producer | Stone Xue |
| Retoucher | Lee Chang Qing |
| Retoucher | Linda Zhang |
| FA Artist | Austin Hu |
| FA Artist | Vic Zhang |
| FA Artist | Stone Xue |
| Production Company | PRO Films |
| Director | Zhang Da Peng |
| Executive Producer | Jack Tsai |
| Executive Producer | Phoebe Fan |
| Production Company Producer | Xiao Dong |
| Assistant Director | Liu Yi Qiao |
| Assistant Director | Assistant ProducersHenry Zhou |
| Assistant Director | Alven Wong |
| Assistant Director | Zoey Guo |
| Assistant Director | Lemon Zhu |
| Director of Photography (DOP) | Piao Song Ri |
| Art Director | Huang Bo |
| Props | Qiao Tian Zhi |
| Casting | Jiang Yun Hao |
| Casting | du Xu Dong |
| Casting | Zhang-Jia Yu |
| Casting | Lv Xiao Hang |
| Wardrobe Stylist | Avivi Wang |
| Wardrobe Stylist | Athena Ling |
| Wardrobe Stylist | Chen Hong Chao |
| Gaffer | Wang Wen Yu |
| Fixer | Shao Guang Quan |
| Fixer | Wang Xiao Hu |
| Fixer | Gong Xiang Chun |
| Fixer | Duan Yan Li |
| Catering | Wang Jian Jun |
| Catering | Wang Jian Min |
| Offline Editor | Dong Bei |
| Special Effects / VFX | MPC |
| VFX Lead | Cheng Qiu |
| Colorist | Nikola Stefanovic |
| Special Effects / VFX | Rachel Zhao |
| Special Effects / VFX | Marielle Santens |
| Special Effects / VFX | Tingting Su |
| Special Effects / VFX | Robin Liu |
| Special Effects / VFX | Minnie Chen |
| Special Effects / VFX | Eason Wu |
| Special Effects / VFX | Zhongyan Dai |
| Sound Design Company | Big Knows Music |
| Sound Designer | Charles Monnet |
| Arthur Monnet | |
| DIT | Che Zi Han |
| Music Composer | Wu Dong Wei |
| Print production | JB Photo |
| Photographer | Yong Qiao |
| Still-Life Photographer | Li Jing Bo |
| Photographer Assistant | Liu Fei |
| Photographer Assistant | Yu Zhou |
| Production Company Producer | Zhang Weibin |
| Line Producer | Wang Junyi |
| Line Producer | Zhou Li |
| Wardrobe / Stylist | Chen Yanjun |
| Make-Up Artist | Qin Jiawei |
| Make-Up Artist | Hair Stylist |
| Illustration | Amanacliq Shanghai |
| Head of Production | Jaslyn Loh |
| Sr. Artist Agent | Edie Zhang |
| Marketing Producer | Edie Zhang |
| Associate Marketing Producer | Iris Yue |
| Illustrator | Shan Jiang |
| Illustrator | ILOVEDUST |
| Illustrator | Ivan Belikov |
| Illustrator | Brian Yap |
| CG Artists | Ewelina Aleksandrowicz |
| CG Artists | Andrzej Wojtas |
| Jersey Manufacturer | ChangZhou YiJia Clothing |
| Throne Manufacturer | DongYang YuQianTang GongTing HongMu Ltd. |
| Print Color Set | ChengLin Printing House |
| Editor | Gu Maiyun |
| Post Production | Bottles Post Production , Shanghai |
| Music | Big Knows Music |
| Music Producer | Arthur Monne |
| Music Composer | Charles Monnet |
| Sound Design and Mix | Charles Monnet |