Nike - "Beijing 99" by ANDY Awards 2020
Filter results by
Nike - "Beijing 99"
- Brand: Nike
- Country: China
- Advertiser: Nike
| Title | Beijing 99 |
| Agency | Wieden + Kennedy |
| Campaign | Beijing 99 |
| Advertiser | Nike |
| Brand | Nike |
| Posted | April 2020 |
| Business Sector | Sportswear |
| Media Type | Others |
| Length | |
| AI Description | The 'Beijing 99' ad by Nike, developed by Wieden + Kennedy, beautifully blends China's rich cultural heritage with modern sports enthusiasm. Designed to celebrate a basketball tournament in Beijing, the ad features vivid imagery of mythical beasts and traditional architecture, reflecting the ancient Ming and Qing dynasties. Viewers are introduced to basketball jerseys adorned with elaborate mythical creature designs, each representing the athletic prowess of Beijing's top 99 players. The campaign includes dynamic visuals of athletes in action, supported by striking graphics of art and architecture throughout Beijing, with projections lighting historical sites at night. Thousands of basketball enthusiasts initially signed up, while the design blended historical themes with sports modernity, inviting athletes to claim their rank on the court. The ad closes with a message about winning jerseys available through exclusive means, layered with symbolic nods to Beijing culture and history. |
| Executive Creative Director | Ian Toombs |
| Executive Creative Director | Vivian Yong |
| Creative Director | Dong Hao |
| Creative Director | Matt Skibiak |
| Art Director | Wei-Zhong How |
| Copywriter | Aier Xu |
| Copywriter | Gem Xu |
| Senior Copywriter | Matt Meszaros |
| Creative Team | Josh King |
| Executive Producer | Bernice Wong |
| Producer | Raymond Lau |
| Line Producer | Lexie Hsieh |
| Production Company Producer | Angela Liu |
| Art Buyer | Juni Zhu |
| Senior Planner | Leon Lin |
| Account Planner | Chris Kirkup |
| Business Director | Dino Xu |
| Associate Account Director | Chuck Xu |
| Sr. Account Executive | Xueer Ren |
| Sr. Account Executive | Yuting Zhang |
| Sr. Account Executive | BBC Creative Head of Design |
| Designer | John Yao |
| Designer | He Fan |
| 3D Motion Designer | Vicki Dang |
| Business Affairs | Jessica Deng |
| Business Affairs | Kathy Zhan |
| Senior Studio Production Manager | Vic Zhang |
| Senior Studio Print Producer | Stone Xue |
| Retoucher | Lee Chang Qing |
| Retoucher | Linda Zhang |
| FA Artist | Austin Hu |
| FA Artist | Vic Zhang |
| FA Artist | Stone Xue |
| Production Company | PRO Films |
| Director | Zhang Da Peng |
| Executive Producer | Jack Tsai |
| Executive Producer | Phoebe Fan |
| Production Company Producer | Xiao Dong |
| Assistant Director | Liu Yi Qiao |
| Assistant Director | Assistant ProducersHenry Zhou |
| Assistant Director | Alven Wong |
| Assistant Director | Zoey Guo |
| Assistant Director | Lemon Zhu |
| Director of Photography (DOP) | Piao Song Ri |
| Art Director | Huang Bo |
| Props | Qiao Tian Zhi |
| Casting | Jiang Yun Hao |
| Casting | du Xu Dong |
| Casting | Zhang-Jia Yu |
| Casting | Lv Xiao Hang |
| Wardrobe Stylist | Avivi Wang |
| Wardrobe Stylist | Athena Ling |
| Wardrobe Stylist | Chen Hong Chao |
| Gaffer | Wang Wen Yu |
| Fixer | Shao Guang Quan |
| Fixer | Wang Xiao Hu |
| Fixer | Gong Xiang Chun |
| Fixer | Duan Yan Li |
| Catering | Wang Jian Jun |
| Catering | Wang Jian Min |
| Offline Editor | Dong Bei |
| Special Effects / VFX | MPC |
| VFX Lead | Cheng Qiu |
| Colorist | Nikola Stefanovic |
| Special Effects / VFX | Rachel Zhao |
| Special Effects / VFX | Marielle Santens |
| Special Effects / VFX | Tingting Su |
| Special Effects / VFX | Robin Liu |
| Special Effects / VFX | Minnie Chen |
| Special Effects / VFX | Eason Wu |
| Special Effects / VFX | Zhongyan Dai |
| Sound Design Company | Big Knows Music |
| Sound Designer | Charles Monnet |
| Arthur Monnet | |
| DIT | Che Zi Han |
| Music Composer | Wu Dong Wei |
| Print production | JB Photo |
| Photographer | Yong Qiao |
| Still-Life Photographer | Li Jing Bo |
| Photographer Assistant | Liu Fei |
| Photographer Assistant | Yu Zhou |
| Production Company Producer | Zhang Weibin |
| Line Producer | Wang Junyi |
| Line Producer | Zhou Li |
| Wardrobe / Stylist | Chen Yanjun |
| Make-Up Artist | Qin Jiawei |
| Make-Up Artist | Hair Stylist |
| Illustration | Amanacliq Shanghai |
| Head of Production | Jaslyn Loh |
| Sr. Artist Agent | Edie Zhang |
| Marketing Producer | Edie Zhang |
| Associate Marketing Producer | Iris Yue |
| Illustrator | Shan Jiang |
| Illustrator | ILOVEDUST |
| Illustrator | Ivan Belikov |
| Illustrator | Brian Yap |
| CG Artists | Ewelina Aleksandrowicz |
| CG Artists | Andrzej Wojtas |
| Jersey Manufacturer | ChangZhou YiJia Clothing |
| Throne Manufacturer | DongYang YuQianTang GongTing HongMu Ltd. |
| Print Color Set | ChengLin Printing House |
| Editor | Gu Maiyun |
| Post Production | Bottles Post Production , Shanghai |
| Music | Big Knows Music |
| Music Producer | Arthur Monne |
| Music Composer | Charles Monnet |
| Sound Design and Mix | Charles Monnet |