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ANDY Awards

Creative Award
New York, United States
Apple, Inc. - "Bounce" by ANDY Awards 2020

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TitleBounce
Agency
Campaign Bounce
Advertiser Apple
Brand Apple, Inc.
PostedApril 2020
Business Sector Consumer Electronics & Audio-Visual
Media Type Others
Length
AI Description This Apple ad, titled "Bounce," presents a dynamic and visually engaging narrative of a young man starting his day. He dons AirPods and the soundtrack bursts into energetic jazz. The black and white visuals create a timeless aesthetic as he steps outside, transforming everyday urban landscapes into a playful playground. The protagonist effortlessly moves through the streets, seemingly levitating and defying gravity. Each movement is synchronized with the upbeat jazz track that narrates his journey. He interacts with various settings – climbing over cars, leaping across barriers, and even bouncing off walls – while maintaining a carefree, confident demeanor. The ad effectively conveys a sense of freedom and joy, celebrating music as an enabler of such experiences. The visual storytelling emphasizes the transformative power of sound through AirPods, aligning seamlessly with Apple's sleek and modern brand imagery. The ad closes with the protagonist sitting atop a skyline, encapsulating tranquility and satisfaction, as the word "AirPods" appears on screen.
Production Company
Chief Creative Officer
Group Creative Director
Group Creative Director
Creative Director
Creative Director
Digital Experiences Lead
Art Director
Copywriter
Executive Director of Content Production
Executive Producer
Senior Producer
Global Music Director
Director of Music
Director
Global President of Commercials and Branded
Executive Producer
Special Effects / VFX
Media Company

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