Apple, Inc. - "AirPods Pro" by ANDY Awards 2020
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Apple, Inc. - "AirPods Pro"
- Brand: Apple, Inc.
- Country: United States
- Advertiser: Apple
| Title | AirPods Pro |
| Agency | TBWA\Media Arts Lab |
| Campaign | AirPods Pro |
| Advertiser | Apple |
| Brand | Apple, Inc. |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| AI Description | The Apple AirPods Pro advertisement showcases a series of bold and innovative displays on Apple retail store facades. Featuring enormous images of people uniquely interacting with their environment, such as bending and stretching across the facade. The ads highlight the AirPods Pro’s integration with a modern urban lifestyle and its relevance in a sleek, transparent world. The use of glass and reflective surfaces amplifies the theme of modernity and sophistication, embodying Apple’s commitment to cutting-edge technology and design. The clean and dynamic visuals effortlessly catch the eye, appealing to a sense of innovation and forward-thinking. |
| Chief Creative Officer | Brent Anderson |
| Executive Creative Director | Geoff Edwards |
| Art Director | Matt Paterno |
| Senior Copywriter | Parker Adame |
| Executive Director of Content Production | Brian O'Rourke |
| Localization Director | Bryan Barker |
| Broadcast | Bryan Barker |
| Executive Producer | Chris Perry |
| Production Company Producer | Tana Bertino |
| Director of Art Production | Helen O'Neill |
| Director of Music | Josh Marcy |
| Music Supervisor | Jessie Kalikow |
| Associate Music Supervisor | Sarah McMullen |
| Production Company | BeGrizzlee |
| Media Company | OMD |
| Partner | Apple Retail |
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