Cheerios - "Right on Tracks: Sit With Someone New" by ANDY Awards 2020
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| Title | Right on Tracks: Sit With Someone New |
| Agency | Nexus Studios + 72andSunny New York |
| Campaign | Right on Tracks |
| Advertiser | General Mills |
| Brand | Cheerios |
| Posted | April 2020 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The advertisement titled "Right on Tracks: Sit With Someone New" from Cheerios promotes inclusion and friendship among children. It takes place in a vibrant, animated school lunchroom where a variety of diverse cartoon characters are enjoying their meals. The narrative starts by acknowledging the presence of friends and a new kid sitting alone. The whimsical animation encourages viewers to reach out and sit with someone new, promoting kindness and relatability. The voiceover, accompanied by cheerful music, emphasizes that sitting with someone new can lead to new friendships. The bright colors and animated styles create a playful and inviting atmosphere. As the music plays, characters happily interact with each other, sharing smiles and enjoying their lunch together, highlighting the beauty of diversity and friendliness. The ad communicates its message through a song that is catchy and easy to remember, reinforcing the positive act of making connections. |
| Agency | 72andSunny NY |
| 72andSunny NY Executive Creative Director | Justine Armour |
| 72andSunny NY Creative Director | Devon Hong |
| 72andSunny NY Senior Writer | Eric Dennis |
| 72andSunny NY Senior Writer | Hunter Fine |
| 72andSunny NY Senior Designer | Gustavo Dao |
| 72andSunny NY Senior Designer | Jon Randazzo |
| 72andSunny NY Group Brand Director | Sveta Doucet |
| 72andSunny NY Brand Director | Caitlin Patrick |
| 72andSunny NY Brand Director | Alexia Schwartz |
| 72andSunny NY Brand Manager | Dylan Levy |
| 72andSunny NY Brand Manager | Blake Eisenberg |
| 72andSunny NY Brand Coordinator | Anne MacKay |
| 72andSunny NY Director of Production | Lora Schulson |
| 72andSunny NY EP Interactive | Vishal Dheiman |
| 72andSunny NY EP Film | Julia Lafferty |
| 72andSunny NY Producer | Samira Mostofi |
| 72andSunny NY Interactive Producer | Erica Kirsch |
| 72andSunny NY Sr Partnerships & Legal | Marissa Burnett |
| Production Company | Nexus Studios |
| ECD / Co-Founder | Chris O'Reilly |
| Director | Johnny Kelly |
| Senior Producer | Isobel Conroy |
| Production Manager | Rebecca Archer |
| Lead / Supervisor | Mark Davies |
| Character Design | Nous Vous |
| Environment Design | Callum Strachan |
| 1st Assistant Director | George Cassavetti |
| Director of Photography (DOP) | Matthew Day |
| Camera Assistant | Toby Goodyear |
| DIT | Matthew Hutchings |
| Gaffer | Max Halstead |
| Puppet and Set Fabrication | Andy Gent |
| Art Department | Marina Ralph |
| Art Department | Mich Chippington |
| Art Department | Robin Jackson |
| Art Department | Nadine Patterson |
| Art Department | Colin Armitage |
| Art Department | Peter le Pard |
| Art Department | Tom Sinden |
| Art Department | Maggie Hayden |
| Art Department | Nathalie Ellner |
| Art Department | Jade Gerrard |
| Art Department | Ola Kucharska |
| Art Department | Sofia Serrano |
| Lead Puppeteer | Matthew Cooper |
| Assistant Puppeteer | Molly Freeman |
| CRS Studio Manager | Elizabeth Day |
| CRS Studio Manager | Jen Newman |
| BTS Cameraman | James Alexander |
| Catering | Cissi Hammarborg |
| 2D Animation | Alasdair Brotherston |
| Compositing / Tracking | Chris Glew |
| Compositing / Tracking | Ewelina Freuer |
| Compositing / Tracking | Gareth Tredrea |
| Compositing / Tracking | German Diez |
| Compositing / Tracking | Gökçecan Gürsoy |
| Compositing / Tracking | Ken Hau |
| Compositing / Tracking | Peter Bailey |
| Compositing / Tracking | Robin Yoojin Rhee |
| Editor | David Slade |
| Music | Walter Martin |
| Jessica Dierauer | |
| Sound Design and Mix | Mark Hills @ Factory |
| Special Thanks | Elizabeth Day |