Cheerios - "Right on Tracks: Step Up" by ANDY Awards 2020
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| Title | Right on Tracks: Step Up |
| Agency | Nexus Studios + 72andSunny New York |
| Campaign | Right on Tracks |
| Advertiser | General Mills |
| Brand | Cheerios |
| Posted | April 2020 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The Cheerios ad titled "Right on Tracks: Step Up" presents an animated world addressing bullying with a musical performance. Characters are seen in a school setting where a green character stands up to a bully using four steps. The steps include not running away, telling the bully to stop, finding help, and informing an adult. As these steps are sung, playful, vibrant visuals complement the engaging song, promoting friendship and support. The advertisement invokes a sense of empowerment, showing how standing up against bullying can positively impact friendships, as depicted with animated characters and bright, colorful designs. The message is about kindness and courage. |
| Agency | 72andSunny NY |
| 72andSunny NY Executive Creative Director | Justine Armour |
| 72andSunny NY Creative Director | Devon Hong |
| 72andSunny NY Senior Writer | Eric Dennis |
| 72andSunny NY Senior Writer | Hunter Fine |
| 72andSunny NY Senior Designer | Gustavo Dao |
| 72andSunny NY Senior Designer | Jon Randazzo |
| 72andSunny NY Group Brand Director | Sveta Doucet |
| 72andSunny NY Brand Director | Caitlin Patrick |
| 72andSunny NY Brand Director | Alexia Schwartz |
| 72andSunny NY Brand Manager | Dylan Levy |
| 72andSunny NY Brand Manager | Blake Eisenberg |
| 72andSunny NY Brand Coordinator | Anne MacKay |
| 72andSunny NY Director of Production | Lora Schulson |
| 72andSunny NY EP Interactive | Vishal Dheiman |
| 72andSunny NY EP Film | Julia Lafferty |
| 72andSunny NY Producer | Samira Mostofi |
| 72andSunny NY Interactive Producer | Erica Kirsch |
| 72andSunny NY Sr Partnerships & Legal | Marissa Burnett |
| Production Company | Nexus Studios |
| ECD / Co-Founder | Chris O'Reilly |
| Director | Johnny Kelly |
| Senior Producer | Isobel Conroy |
| Production Manager | Rebecca Archer |
| Lead / Supervisor | Mark Davies |
| Character Design | Nous Vous |
| Environment Design | Callum Strachan |
| 1st Assistant Director | George Cassavetti |
| Director of Photography (DOP) | Matthew Day |
| Camera Assistant | Toby Goodyear |
| DIT | Matthew Hutchings |
| Gaffer | Max Halstead |
| Puppet and Set Fabrication | Andy Gent |
| Art Department | Marina Ralph |
| Art Department | Mich Chippington |
| Art Department | Robin Jackson |
| Art Department | Nadine Patterson |
| Art Department | Colin Armitage |
| Art Department | Peter le Pard |
| Art Department | Tom Sinden |
| Art Department | Maggie Hayden |
| Art Department | Nathalie Ellner |
| Art Department | Jade Gerrard |
| Art Department | Ola Kucharska |
| Art Department | Sofia Serrano |
| Lead Puppeteer | Matthew Cooper |
| Assistant Puppeteer | Molly Freeman |
| CRS Studio Manager | Elizabeth Day |
| CRS Studio Manager | Jen Newman |
| BTS Cameraman | James Alexander |
| Catering | Cissi Hammarborg |
| 2D Animation | Alasdair Brotherston |
| Compositing / Tracking | Chris Glew |
| Compositing / Tracking | Ewelina Freuer |
| Compositing / Tracking | Gareth Tredrea |
| Compositing / Tracking | German Diez |
| Compositing / Tracking | Gökçecan Gürsoy |
| Compositing / Tracking | Ken Hau |
| Compositing / Tracking | Peter Bailey |
| Compositing / Tracking | Robin Yoojin Rhee |
| Editor | David Slade |
| Music | Walter Martin |
| Jessica Dierauer | |
| Sound Design and Mix | Mark Hills @ Factory |
| Special Thanks | Elizabeth Day |