Netflix + Baskin Robbins - "Scoops Ahoy" by ANDY Awards 2020
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| Title | Scoops Ahoy |
| Agency | 22Squared ATL + m ss ng p eces |
| Campaign | Scoops Ahoy |
| Advertiser | Netflix + Baskin Robbins |
| Brand | Netflix + Baskin Robbins |
| Posted | April 2020 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The ad presents a creative collaboration between Netflix and Baskin Robbins to bring the iconic fictional ice cream parlor Scoops Ahoy from 'Stranger Things' into reality. The campaign highlights the transformation of Baskin Robbins locations into Scoops Ahoy stores. Featuring vibrant scenes of the 1980s with retro commercial snippets, the ad leverages nostalgia to appeal to fans. An extensive alternate reality game called Operation Scoop Snoop is introduced, where players use 1985 technology to engage in the storyline. Key moments show the actors from the show interacting with fans and enjoying ice cream at the newly transformed parlors. The campaign succeeded in increasing fan engagement and driving sales, showcasing the power of storyline integration and brand partnership. |