Netflix + Baskin Robbins - "Scoops Ahoy" by ANDY Awards 2020
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| Title | Scoops Ahoy |
| Agency | 22Squared ATL + m ss ng p eces |
| Campaign | Scoops Ahoy |
| Advertiser | Netflix + Baskin Robbins |
| Brand | Netflix + Baskin Robbins |
| Posted | April 2020 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The advertisement highlights the collaboration between Netflix's "Stranger Things" and Baskin-Robbins, capitalizing on the fictitious Scoops Ahoy ice cream parlor featured in the show's third season. Scenes depict the transformation of Baskin-Robbins locations into Scoops Ahoy parlors, complete with themed ice cream flavors like USS Butterscotch. Enthusiastic fans are shown waiting in long lines, celebrating the pop-culture phenomenon. The video segues into an alternate reality game, "Operation Scoop Snoop," that immerses players in a retro 1985 setting, using old technology like landlines and fax machines to unlock clues and interact within the "Stranger Things" universe. Engaging gameplay, fan excitement, and a nostalgic return to the past bolster the campaign, leading to a significant increase in ice cream sales and fan interaction. |