Volvo Cars - "The E.V.A Initiative" by ANDY Awards 2020
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Volvo Cars - "The E.V.A Initiative"
- Brand: Volvo Cars
- Country: Sweden
- Advertiser: Volvo
| Title | The E.V.A Initiative |
| Agency | Forsman & Bodenfors Stockholm |
| Campaign | The E.V.A Initiative |
| Advertiser | Volvo |
| Brand | Volvo Cars |
| Posted | April 2020 |
| Business Sector | Cars |
| Media Type | Others |
| Length | |
| AI Description | The Volvo E.V.A Initiative advertisement communicates a strong message about vehicle safety disparities affecting women. It visually portrays figures made of small particles representing different women who have been injured in car crashes, highlighting issues like neck fractures, whiplash, and fatal injuries. The ad explains that these injuries are partly because male crash test dummies have long been the standard. Volvo is committed to sharing over 40 years of collected crash data to promote equal safety for everyone. The visual style is futuristic and simplistic, with a dark background and blue-themed particle animations. The ad ends with the initiative's call to action, inviting the audience to learn more. |
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