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ANDY Awards

Creative Award
New York, United States
Volvo Cars - "The E.V.A Initiative" by ANDY Awards 2020

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TitleThe E.V.A Initiative
Agency
Campaign The E.V.A Initiative
Advertiser Volvo
Brand Volvo Cars
PostedApril 2020
Business Sector Cars
Media Type Others
Length
AI Description The advertisement highlights the disparity in car safety testing using male crash test dummies. By highlighting alarming statistics about women's safety in car crashes, the ad introduces Volvo's E.V.A Initiative. This initiative shares over 50 years of Volvo's real-world data, collected from 43,000 collisions and 72,000 individuals, to promote equal car safety for all genders. The ad combines visuals of crash tests, animations, and impactful statistics to stress the importance of using comprehensive data to enhance safety features for everyone. The film culminates in the unveiling of E.V.A.'s open-access database, inviting other manufacturers to use this data to improve vehicle safety standards globally, thus initiating a conversation about gender equality in road safety. It is a call for action to bridge the gender gap in automotive safety, showcased through various media platforms and supported by expert insights and real testimonials.