Illinois Council Against Handgun Violence - "Most Dangerous Street" by ANDY Awards 2020
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Illinois Council Against Handgun Violence - "Most Dangerous Street"
This ad is part of the ACT Responsible Collection
- Brand: Illinois Council Against Handgun Violence
- Country: United States
- Advertiser: Illinois Council Against Handgun Violence
| Title | Most Dangerous Street |
| Agency | FCB Chicago |
| Campaign | Most Dangerous Street |
| Advertiser | Illinois Council Against Handgun Violence |
| Brand | Illinois Council Against Handgun Violence |
| Posted | April 2020 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The ad opens with a collage of news headlines reporting on gun violence in Chicago, creating a powerful statement on the frequency and impact of such events. With the city's skyline in the background, statistics are overlaid onto the footage, highlighting the number of victims. The ad creatively uses red laser beams to symbolize the alarming levels of violence, with each beam representing a victim. Individuals are seen walking through these beams on a digitally transformed street, bringing the reality of gun violence to life. The somber and dark visuals, paired with news audio clips, build a narrative that stresses the severity of the issue. Emphasizing the emotional stories behind each statistic, the ad calls for action and advocacy with tools to pressure lawmakers. The 'Most Dangerous Street' installation acts as a stark reminder that these numbers represent real human lives, compelling viewers to confront the issue directly. |
| Chief Creative Officer | Liz Taylor |
| Creative Partner | Fred Levron |
| Management Director | Zach Kieltyka |
| Account Supervisor | Lauren Cartier |
| Executive Producer | John Bleeden |
| Management Director Integrated Production Services | Kerry Hill |
| Executive Producer | Dan Delaney |
| Production Company Producer | Domenic Caruso |
| Sr. Copywriter | Jake Roland |
| Associate Creative Director | Jack Miller |
| Sr. Project Manager | David Eldred |
| Sr. Project Manager | Joey Orizczak |
| Project Manager | Kara Burghardt |
| Account Director | Tara Reardon |
| Account Supervisor | Daniel Kim |
| Account Executive | Matt Bykowicz |
| Account Executive | Bianka Kristen |
| Account Executive | Lindsay Moore |
| Technical Lead | Erik Christianson |
| Developer | Brendan White |
| EP | Stump Mahoney |
| Director of Music | Stump Mahoney |
| Production | Lord + Thomas |
| Director | Ben Flaherty |
| Line Producer | Noiemi Lobont |
| Director of Photography (DOP) | Bryce Drobny |
| MoVI Operator | Myles Beeson |
| Editing Company | Lord + Thomas |
| Editor | Nate Brav-McCabe |
| Executive Producer | Rene Steinkellner |
| Special Effects / VFX | Lord + Thomas |
| Colorist | Justin Orr |
| Colorist | Caleb Hill |
| Motion Graphics | Mike Czerniuk |
| Sound | Lord + Thomas |
| Sound Designer | Jason Ryan |
| Audio Assistant | Batsi Zesaguli |
| Production Company Producer | Alex Bartczak |