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ANDY Awards

Creative Award
New York, United States
Amazon - "Before Alexa" by ANDY Awards 2020

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TitleBefore Alexa
Agency
Campaign Before Alexa
Advertiser Amazon
Brand Amazon
PostedApril 2020
Business Sector Consumer Electronics & Audio-Visual
Media Type Others
Length
AI Description The ad begins with an elaborate medieval-style book, filled with colorful illustrations and intricate designs reminiscent of illuminated manuscripts. As the pages unfold, we see elaborate drawings and the word "Alexine" elegantly scripted. The ad seems to play with the concept of historical storytelling, blending the ancient art of manuscript-making with the modern twist of branding for Amazon's Alexa. The artistic visuals create a bridge between the past and the present, highlighting how technology has evolved from traditional methods to the advanced capabilities of today.
Global Executive Creative Director
Campaign Lead
Project Manager
Chief Creative Officer
Group Creative Directors
Group Creative Directors
Creative Director
Lead Writer
Agency Producer
Line Producer
Joint Managing Director
Account Director
Strategy Director
Strategy Director
Contributing Writers
Contributing Writers
Contributing Writers
Frazer Price
Frazer Price
Production Company
Production Company
Director
Managing Director
Executive Producer
Production Company Producer
Production Manager
Director of Photography (DOP)
Production Designer
Costume Designer
Costume Designer
Makeup
Makeup
Production Service
USA Celebrities
UK Celebrity
Edit
Editor
Production Company Producer
Post Production
Executive Producer
Senior Producer
Post Production Creative Directors
Post Production Creative Directors
2D Lead Artist
3D Lead Artist
3D Lead Artist
Finish Artist
Matte Painting
Animation/3D
Animation/3D
Animation/3D
Design
Design
Colour
Colorist
Colour Producer
Sound
Mix
Mix
Mix
Production Company Producer
Music Clearances
Music Composer
Music Composer
MD
Producer
Media Director