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Amazon - "Before Alexa"

Droga5 New York, United States

Awards

20827

Brand: Amazon
Country: United States

Advertiser: Amazon

Title	Before Alexa
Agency	Droga5
Campaign	Before Alexa
Advertiser	Amazon
Brand	Amazon
Posted	April 2020
Business Sector	Consumer Electronics & Audio-Visual
Media Type	Others
Length	10 seconds
AI Description	The ad 'Before Alexa' by Amazon showcases a vintage scene where a person is delicately embroidering a piece of fabric. The cross-stitch work prominently displays the name 'alessa' followed by the date '02.02.20'. The craftsmanship and needlework are highlighted, giving a nostalgic and historical feel to the ad. The cross-stitch is bordered with imagery of flames, evoking curiosity and intrigue. This artistic representation is set against a warm-toned background, emphasizing the classic, artisanal nature of the scene. The ad suggests an intertwining of past craftsmanship with modern innovation, intriguing viewers with its creative messaging.
Global Executive Creative Director	Simon Morris
Campaign Lead	Nick Gesualdi
Project Manager	Nicole Jue
Chief Creative Officer	David Kolbusz
Group Creative Directors	Shelley Smoler
Group Creative Directors	Raphael Basckin
Creative Director	Matt Hubbard
Lead Writer	Matt Hubbard
Agency Producer	Rachel Hough
Line Producer	Manon Rees.
Joint Managing Director	Heather Cuss
Account Director	Max Levine
Strategy Director	Damien Le Castrec
Strategy Director	Achim Schauerte
Contributing Writers	Dave Wigglesworth
Contributing Writers	Ed Redgrave
Contributing Writers	Teddy Souter
Frazer Price	Ethan Bennett
Frazer Price	Cecile Robertshaw
Production Company	Somesuch x Revolver
Production Company	Will O'Rourke
Director	Steve Rogers
Managing Director	Seth Wilson
Executive Producer	Seth Wilson
Production Company Producer	Lee Groombridge
Production Manager	Luke Thornton
Director of Photography (DOP)	Emmanuel Lubezki
Production Designer	K.K. Barrett
Costume Designer	Hannah Edwards
Costume Designer	Jennifer Johnson
Makeup	Jemma Carballo
Makeup	Brenna Bash
Production Service	Unit Sofa
USA Celebrities	Tom Player @ Platinum Rye
UK Celebrity	Talent Republic
Edit	The Quarry
Editor	Jonnie Scarlett
Production Company Producer	Tor Adams
Post Production	Cameron Gray The Mill
Executive Producer	Misha Stanford-Harris
Senior Producer	Angela Toner
Post Production Creative Directors	Dan Williams
Post Production Creative Directors	Mike Chapman
2D Lead Artist	John Thornton
3D Lead Artist	Mike Chapman
3D Lead Artist	Finlay Crowther
Finish Artist	Adam Maynard
Matte Painting	Sachin Dhapudkar Srinivas
Animation/3D	Laurie Estampes
Animation/3D	Nick Smalley
Animation/3D	Sauce Villas
Design	Freya Barnsley
Design	Kwok Lam
Colour	MPC
Colorist	Jean-Clément Soret
Colour Producer	Ellora Soret
Sound	String and Tins String and Tins
Mix	Will Cohen
Mix	Lawrence Kendrick
Mix	Jim Stewart
Production Company Producer	Eimear Ní Ghuaire
Music Clearances	Amazon
Music Composer	Soundtree Music
Music Composer	Joel Hartman
MD	Jay James
Producer	Jay James
Media Director	Initiative