Amazon - "Before Alexa" by ANDY Awards 2020
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Amazon - "Before Alexa"
- Brand: Amazon
- Country: United States
- Advertiser: Amazon
| Title | Before Alexa |
| Agency | Droga5 |
| Campaign | Before Alexa |
| Advertiser | Amazon |
| Brand | Amazon |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The ad showcases a humorous take on life 'Before Alexa' by journeying through different historical eras. It opens with a modern setting where a couple uses Alexa to adjust the thermostat. A playful question prompts the imagination of what life was like without Alexa, transitioning into different eras, from regal throne rooms with jesters and queens to bustling vintage street scenes. Each scene humorously depicts historical figures struggling with tasks that Alexa effortlessly handles today, such as jokes, news, or temperature adjustments. The vibrant and comedic illustrations highlight human experiences and show the easing of daily life with technology. The ad ends by returning to the modern era, reaffirming Alexa's convenience. |
| Global Executive Creative Director | Simon Morris |
| Campaign Lead | Nick Gesualdi |
| Project Manager | Nicole Jue |
| Chief Creative Officer | David Kolbusz |
| Group Creative Directors | Shelley Smoler |
| Group Creative Directors | Raphael Basckin |
| Creative Director | Matt Hubbard |
| Lead Writer | Matt Hubbard |
| Agency Producer | Rachel Hough |
| Line Producer | Manon Rees. |
| Joint Managing Director | Heather Cuss |
| Account Director | Max Levine |
| Strategy Director | Damien Le Castrec |
| Strategy Director | Achim Schauerte |
| Contributing Writers | Dave Wigglesworth |
| Contributing Writers | Ed Redgrave |
| Contributing Writers | Teddy Souter |
| Frazer Price | Ethan Bennett |
| Frazer Price | Cecile Robertshaw |
| Production Company | Somesuch x Revolver |
| Production Company | Will O'Rourke |
| Director | Steve Rogers |
| Managing Director | Seth Wilson |
| Executive Producer | Seth Wilson |
| Production Company Producer | Lee Groombridge |
| Production Manager | Luke Thornton |
| Director of Photography (DOP) | Emmanuel Lubezki |
| Production Designer | K.K. Barrett |
| Costume Designer | Hannah Edwards |
| Costume Designer | Jennifer Johnson |
| Makeup | Jemma Carballo |
| Makeup | Brenna Bash |
| Production Service | Unit Sofa |
| USA Celebrities | Tom Player @ Platinum Rye |
| UK Celebrity | Talent Republic |
| Edit | The Quarry |
| Editor | Jonnie Scarlett |
| Production Company Producer | Tor Adams |
| Post Production | Cameron Gray The Mill |
| Executive Producer | Misha Stanford-Harris |
| Senior Producer | Angela Toner |
| Post Production Creative Directors | Dan Williams |
| Post Production Creative Directors | Mike Chapman |
| 2D Lead Artist | John Thornton |
| 3D Lead Artist | Mike Chapman |
| 3D Lead Artist | Finlay Crowther |
| Finish Artist | Adam Maynard |
| Matte Painting | Sachin Dhapudkar Srinivas |
| Animation/3D | Laurie Estampes |
| Animation/3D | Nick Smalley |
| Animation/3D | Sauce Villas |
| Design | Freya Barnsley |
| Design | Kwok Lam |
| Colour | MPC |
| Colorist | Jean-Clément Soret |
| Colour Producer | Ellora Soret |
| Sound | String and Tins String and Tins |
| Mix | Will Cohen |
| Mix | Lawrence Kendrick |
| Mix | Jim Stewart |
| Production Company Producer | Eimear Ní Ghuaire |
| Music Clearances | Amazon |
| Music Composer | Soundtree Music |
| Music Composer | Joel Hartman |
| MD | Jay James |
| Producer | Jay James |
| Media Director | Initiative |
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