Burger King - "Moldy Whopper" by ANDY Awards 2020
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Burger King - "Moldy Whopper"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Moldy Whopper |
| Agency | INGO, DAVID |
| Campaign | Moldy Whopper |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | April 2020 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Web Film |
| Length | |
| AI Description | The Burger King 'Moldy Whopper' ad is a visually arresting campaign that features a time-lapse of their iconic Whopper burger naturally decomposing over 34 days. Set against a stark black background to emphasize the subject, the ad begins by showcasing the freshly prepared burger with vibrant colors and crisp ingredients, including lettuce, tomatoes, onions, and pickles on a sesame bun. As time progresses, viewers witness a gradual transformation in which the burger visibly molds and decays, highlighting distinct green and blue hues as the mold takes over the bun and ingredients. This realistic representation is accompanied by a serene soundtrack singing "What a difference a day makes," creating a stark contrast between the visually unsettling image and the soothing audio. This ad is part of Burger King’s emphasis on authenticity and its move towards using no artificial preservatives in its products, promoting a message of health consciousness and food integrity. The final text states, "The beauty of no artificial preservatives," encapsulating the campaign’s message and inviting the audience to reflect on the natural aging process of food. |
| Agency | INGO Stockholm |
| Executive Creative Director | Björn Ståhl |
| Art Director | Max Hultberg |
| Copywriter | Magnus Ivansson |
| Account Planner | Simon Stefansson |
| Account Director | Rickard Allstrin |
| Account Manager | Mia Melani |
| Final Art | Åsa Eklund |
| Final Art | Alexander Lundvall |
| Tech Director | Stefan Kindgren |
| Global CCO | Pancho Cassis |
| Partner | Pancho Cassis |
| Group Creative Directors | Fernando Pellizzaro |
| Group Creative Directors | Jean Zamprogno |
| Art Director | Camilo Jiménez |
| Art Director | Sergio Takahata |
| Account Director | Stefane Rosa |
| Executive Producer | Carlos Torres |
| Agency | Publicis |
| GLOBAL CCO | Bruno Bertelli |
| Chief Creative Officer | Eduardo Marques |
| Chief Creative Officer | Jorg Riommi |
| Executive Creative Director | Pablo Dachefsky |
| Art Director | Ivan Montebello |
| Copywriter | PABLO MURUBE |
| Photographer | Pål Allan |
| Food Stylist | Anna Lindblad |
| Photo assistant | Erik Ögnelooh |
| Director of Photography (DOP) | Viktor Kumlin |
| Graffer | Kalle Dahlberg |
| Production Company | Colony |
| Art Buyer | Jenny Steggo |
| Producer | Jenny Steggo |
| Producer and director | Markus Ahlm |
| Production Company Producer | Lena von der Burg |
| Post Production | Erik Lindahl |
| Sound | Quint Starkie |
| Grading/Online | Jean-Clément Soret |
| Music | MOKOH Music Berlin |
| Maria Moritz | |
| Stephan Moritz |