Burger King - "Moldy Whopper" by ANDY Awards 2020
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Burger King - "Moldy Whopper"
This ad is part of the ACT Responsible Collection
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Moldy Whopper |
| Agency | INGO, DAVID |
| Campaign | Moldy Whopper |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | April 2020 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| AI Description | The 'Moldy Whopper' ad from Burger King is an audacious campaign showcasing a time-lapse of a Whopper burger as it naturally decays over a month. The advertisement boldly challenges the fast food industry's typical presentation by embracing mold and deterioration as visually impactful elements. Through the unsettling transformation, it effectively communicates Burger King's message: the removal of artificial preservatives to let 'real food' shine. The dynamic visual journey is accompanied by discussions from various media and opinions, emphasizing both the boldness and controversy of such a marketing strategy. It's intended to provoke dialogue on what truly constitutes good food. The campaign position Burger King as a pioneer in committing to natural ingredients, hoping to influence wider industry standards. The striking imagery drives home the brand's daring stance on transparency and food quality. |
| Executive Creative Director | Björn Ståhl |
| Art Director | Max Hultberg |
| Copywriter | Magnus Ivansson |
| Account Planner | Simon Stefansson |
| Account Director | Rickard Allstrin |
| Account Manager | Mia Melani |
| Final Art | Åsa Eklund |
| Final Art | Alexander Lundvall |
| Tech Director | Stefan Kindgren |
| Global CCO | Pancho Cassis |
| Partner | Pancho Cassis |
| Group Creative Directors | Fernando Pellizzaro |
| Group Creative Directors | Jean Zamprogno |
| Art Director | Camilo Jiménez |
| Art Director | Sergio Takahata |
| Account Director | Stefane Rosa |
| Executive Producer | Carlos Torres |
| GLOBAL CCO | Bruno Bertelli |
| Chief Creative Officer | Eduardo Marques |
| Chief Creative Officer | Jorg Riommi |
| Executive Creative Director | Pablo Dachefsky |
| Art Director | Ivan Montebello |
| Copywriter | PABLO MURUBE |
| Photographer | Pål Allan |
| Food Stylist | Anna Lindblad |
| Photo assistant | Erik Ögnelooh |
| Director of Photography (DOP) | Viktor Kumlin |
| Graffer | Kalle Dahlberg |
| Production Company | Colony |
| Art Buyer | Jenny Steggo |
| Producer | Jenny Steggo |
| Producer and director | Markus Ahlm |
| Production Company Producer | Lena von der Burg |
| Post Production | Erik Lindahl |
| Sound | Quint Starkie |
| Grading/Online | Jean-Clément Soret |
| Music | MOKOH Music Berlin |
| Music Supervisor | Maria Moritz |
| Intro Composer | Stephan Moritz |