Burger King - "Burn That Ad" by ANDY Awards 2020
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Burger King - "Burn That Ad"
- Brand: Burger King
- Country: Brazil
- Advertiser: Burger King
| Title | Burn That Ad |
| Agency | DAVID |
| Campaign | Burn That Ad |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | April 2020 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Others |
| Length | |
| AI Description | The "Burn That Ad" campaign by Burger King leverages augmented reality to target competitors by allowing users to use their smartphones to virtually "burn" rival outdoor advertisements, most notably McDonald's. The ad showcases vivid imagery of flames consuming the competitor ads, which then reveal special offers for flame-grilled Whoppers. Throughout Brazil, this playful rivalry helped propel the Burger King app to become the most downloaded in the Food & Drink category, significantly increasing in-app sales. The advertisement highlights technological innovation and competitive spirit, with visuals illustrating the transformation of ordinary ads into dynamic, interactive experiences. The clever use of AR technology served both as a promotional tool and an entertaining engagement strategy, receiving widespread acclaim and billions of impressions. |
| Managing Director | Sylvia Panico |
| Creative VP | Rafael Donato |
| Creative Director | Edgard Gianesi |
| Copywriter | Luca Trincanato |
| Art Director | Marlus Lau |
| Account Manager | Carolina Vieira |
| Account Manager | Rafael Giorgino |
| Account Planner | Daniela Bombonato |
| Account Planner | Carolina Silva |
| Media Director | Marcia Mendonça |
| Media Director | Mateus Madureira |
| Production Company Producer | Fabiano Beraldo |
| Production Company Producer | Fernanda Peixoto |
| Innovation | Toni Ferreira |
| Technology | Toni Ferreira |
| Innovation | Gustavo Nanes |
| Technology | Gustavo Nanes |
| Data Intelligence | Mailson Dutra |
| Public Relations Director | Sandra Azedo |
| Client's Global Chief Marketing Officer | Fernando Machado |
| Client's Vice President of Marketing and Sales | Ariel Grunkraut |
| Client's Vice President of Marketing and Sales | INNOVATION |
| Client's Marketing Coordinator | Bruna Yoshida |
| Client's Marketing Coordinator | Sthephanie Pellin |
| Audio Production Company | Jamute |
| Production Company | Café Royal |
| Production Company | Vetor Zero |