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ANDY Awards

Creative Award
New York, United States
Lego - "Build the world" by ANDY Awards 2020

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TitleBuild the world
Agency
Campaign Build the world
Advertiser LEGO
Brand Lego
PostedApril 2020
Business Sector Toys & Games
Media Type Others
Length
AI Description The Lego ad titled "Build the world" is a playful animation showing a small blue fish being chased by a larger shark, both constructed from colorful Lego bricks. As the frames progress, a swarm of identical blue fish emerges, forming the shape of a giant fish, symbolizing collaboration and unity. The ad ends with the disintegration of Lego blocks, forming the words "Rebuild the world" and the recognizable Lego logo, emphasizing creativity and imagination. The visuals are simple yet vibrant, capturing the joy of building and creativity, with minimal dialogue, keeping the focus on visual storytelling.