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ANDY Awards

Creative Award
New York, United States
Lego - "Build the world" by ANDY Awards 2020

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TitleBuild the world
Agency
Campaign Build the world
Advertiser LEGO
Brand Lego
PostedApril 2020
Business Sector Toys & Games
Media Type Others
Length
AI Description The Lego advertising video titled "Build the world" presents a playful and imaginative scene involving Lego bricks. The frames depict an animated setup with three pink Lego pigs facing a lone wolf made out of Lego pieces. As the sequence unfolds, the wolf seems to disassemble or fail in its intentions, much to the apparent relief and creativity of the Lego pigs. The background remains simplistic, highlighting the colorful Lego characters. In the end, the scene transitions to display a mix of jumbled Lego letters forming a coherent message: "Rebuild the world" alongside the LEGO logo. The ad captures the essence of innovation and creativity that Lego portrays, encouraging viewers to harness their imagination to create and rebuild.