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ANDY Awards

Creative Award
New York, United States
Lego - "Build the world" by ANDY Awards 2020

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TitleBuild the world
Agency
Campaign Build the world
Advertiser LEGO
Brand Lego
PostedApril 2020
Business Sector Toys & Games
Media Type Others
Length
AI Description The ad opens in a desert setting, where a humorous hunter in camouflage gear spots a white rabbit munching on a carrot. The scene shifts to a lively, colorful city where the rabbit leads the hunter on a whimsical chase. The hunter, bearing a toy bow, and the rabbit navigate through a vibrant cityscape filled with retro cars and eccentric characters. The chase continues across various imaginative settings, all blending into fantastical scenes with an overlay of playful chaos. Eventually, the world transforms into a LEGO setting, where buildings, characters, and even the rabbit and the hunter himself become LEGO figures. The ad concludes with the tagline 'Rebuild the world,' capturing the essence of creativity and imagination inherent in the LEGO brand.