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ANDY Awards

Creative Award
New York, United States
Burger King - "Whopper of a secret" by ANDY Awards 2020

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TitleWhopper of a secret
Agency
Campaign Whopper of a Secret
Advertiser Burger King
Brand Burger King
PostedApril 2020
Business Sector Restaurants & Fast Food
Media Type Others
Length
AI Description The 'Whopper of a secret' ad by Burger King reveals a humorous and cheeky campaign strategy. The ad shows billboards across the UK featuring Burger King's Whopper tied to a surprising secret: behind each advertised Whopper was a hidden Big Mac, contrasting the size and presence of Burger King’s offering with McDonald's. This 'confession' is playfully spun as an inside joke, emphasizing Burger King’s confidence in its product. The visuals highlight urban street settings and billboards, juxtaposed with shots of the burgers in a photo studio setup. The campaign cleverly underscores its message with the hashtag #WhopperSecret, stirring public intrigue and competition.
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