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ANDY Awards

Creative Award
New York, United States
AT&T - "Train" by ANDY Awards 2020

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TitleTrain
Agency
Campaign Train
Advertiser AT&T Inc.
Brand AT&T
PostedApril 2020
Business Sector Telecommunications Services
Story NR
Media Type Others
Length
AI Description The AT&T ad, titled "Train," begins with a sweeping scene of a classic western landscape, featuring vast desert expanses and towering rock formations. An old steam train chugs along the track, its smoke billowing against the clear sky. Inside the train, we see an elderly engineer in traditional attire, operating the engine with focused determination. As the train speeds down the track, a group of rugged cowboys prepares an explosive trap. Dialogue captures the urgent need to get back 'on the track,' symbolizing resilience and persistence. When the train runs into the explosive, it dramatically derails, transforming into a playful animated sequence where the train and its components come to life with expressive faces. The scene concludes in a lighthearted, cartoonish fashion, as the train wagons reassemble themselves and continue their journey, underscoring the message of overcoming obstacles. Closing scenes emphasize AT&T's message of staying connected and exploring new horizons, with a call to explore unlimited plans. The ad cleverly combines western cinematic elements with modern messaging, delivering a comedic narrative of adventure and resilience.
Production Company
Chief Creative Officer Worldwide
Chief Creative Officer New York
Group Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Director of Integrated Production
Group Executive Producer
Executive Producer
Business Manager
Managing Director
Senior Director
Account Director
Director of Project Management
Communications Planning Director
Media Agency
Media Agency
President, Hearts BBDO Team, AT
T
Ooh Investment
Ooh Investment
Hearts
Science, Sr. Media Director
Hearts
Science, Media Director
Director
President
Vice President (VP)
Senior Executive Producer
Line Producer
Director of Photography (DOP)
Production Designer
Music Composer
Editing Company
Executive Producer
Production Company Producer
Production Company Producer
Editor
Assistant Editor
Colorization
Color Supervision
Colorist
Colorist
Executive Producers
Special Effects / VFX
Senior Vfx Supervisor
Senior Producer
Cg Superivisor
Comp Supervisor