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Unilever - Marmite - "Mind Control"

$adam&eve\TBWA$

adam&eve\TBWA London, United Kingdom

Awards

16128

Brand: Unilever - Marmite
Country: United Kingdom

Advertiser: Unilever

Title	Mind Control
Agency	adam&eve\TBWA
Campaign	Mind Control
Advertiser	Unilever
Brand	Unilever - Marmite
Posted	April 2020
Business Sector	Food
Media Type	Others
Length	144 seconds
AI Description	The Marmite "Mind Control" ad uses a mix of humor and surrealism to transform viewers' perceptions of the product. Set against a swirling hypnotic background, the ad features a man’s head enveloped in black and yellow spirals, imitating a form of cartoon-like mind control. The soothing voice in the background takes viewers on a journey from being 'Marmite haters' to 'Marmite lovers', encouraging relaxation and visualizing the product in everyday scenarios like online grocery shopping and spreading on crumpets. The ad maintains a playful tone with suggestions like 'honey is yuck', drawing a contrast to Marmite's appeal. Transitioning visuals, like the man's face becoming a spiral or a swarm of marmite jars, symbolize change and humorously depict the power of persuasion. Throughout, the slogan "You Don't Hate It, You Love It" blends repetition with hypnotic imagery.
Marketing Director for Savoury Unilever UK	Fikerte Woldegiorgis
Marketing Manager	Rachel Chambers
Brand Manager	Sophie Allan
Group Executive Creative Director	Ben Tollett
Chief Creative Officer	Richard Brim
Creative Team	Simon Vicars
Creative Team	Andre Sallowicz
Creative Team	Matt Fitch
Creative Team	Mark Lewis
Agency Producer	Brittany Littlewood
Project Manager	Sam McGeorge
Project Manager	Alice Southam
Account Planner	Will Grundy
CEO	Mat Goff
CEO	Tammy Einav
Business Director	Tom White
Business Director	Chris Jackson
Account Director	Oliver Lester
Account Manager	Emily Bristowe
Designer	King Henry
Media Agency	Mindshare
PR Agency	W Communications
Live Action Production company	Moxie Pictures (LA)
Live Action Executive Producer	Dawn Laren
Live action Producer	Jess Ensor
Live Action Director	Martin Granger
D.O.P	Theo Garland
Production Designer	Rosy Thomas
Costume Designer	Jonni Fitzgerald
Editing Company	Stitch
Editor	Tim Hardy
Animation Director	Ewan Jones Morris
Animation Production Company	Friends Electric
Production Company Producer	Giles Nathan
Production Company Producer	Xavier Questel
Executive Producer	Barney Richard
Lead Animator	Matthew Rowley
Animation/3D	Douglas McGiness
Animation/3D	George Dyson
Flame Op	Mark Chapman
Flame Op	Hani AlYousif
Colorist	Jason Wallis @ Electric Theatre Collective
Animation DOP	Peter Ford
Post Production	Electric Theatre Collective
Social Post Production	Cain & Abel
Social Post Production	Abel & Baker
Audio Post Production	String
Audio Post Production	String & Tins
Sound Designer	Will Cohen
Hypnosis Consultant	Rory Z Fulcher