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ANDY Awards

Creative Award
New York, United States
Unilever - Marmite - "Mind Control" by ANDY Awards 2020

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TitleMind Control
Agency
Campaign Mind Control
Advertiser Unilever
Brand Unilever - Marmite
PostedApril 2020
Business Sector Food
Media Type Others
AI Description The ad features a pint of beer with droplets of condensation, prominently placed against a background filled with the repeated phrase: "You don’t hate Marmite, you love it." To the left, a magnifying glass highlights this subliminal messaging strategy as part of the "Marmite Mind Control Campaign." The brand's logo and tagline, "Good Call," are displayed on the right. The ad creatively incorporates both product branding and sly humor, suggesting Marmite's ability to embed subtle promotional messages in other brands' ads. The use of clear and sharp imagery with a playful twist catches viewers' attention, making it engaging and memorable.
Marketing Director for Savoury Unilever UK
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