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ANDY Awards

Creative Award
New York, United States
Unilever - Marmite - "Mind Control" by ANDY Awards 2020

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TitleMind Control
Agency
Campaign Mind Control
Advertiser Unilever
Brand Unilever - Marmite
PostedApril 2020
Business Sector Food
Media Type Integrated Media/360 Activation
Length
AI Description The ad for Marmite by Unilever presents a quirky campaign that uses mind control to convert haters of the product into lovers. Featuring both humorous and hypnotic visuals, it includes people expressing their hatred for Marmite. The ad then introduces a 15-minute video created with a hypnotherapist to change these initial reactions. The campaign extends to TV, radio, and outdoor advertising with subliminal messages to encourage participation. Various scenes show bizarre reactions from participants during a taste test, highlighting the humorous and surprising nature of the conversion experience. Underlined by vibrant graphics and bold text, the campaign pushes the envelope in advertising creativity.
Marketing Director for Savoury Unilever UK
Marketing Manager
Brand Manager
Group Executive Creative Director
Chief Creative Officer
Creative Team
Creative Team
Creative Team
Creative Team
Agency Producer
Project Manager
Project Manager
Account Planner
CEO
CEO
Business Director
Business Director
Account Director
Account Manager
Designer
Media Agency
PR Agency
Live Action Production company
Live Action Executive Producer
Live action Producer
Live Action Director
D.O.P
Production Designer
Costume Designer
Editing Company
Editor
Animation Director
Animation Production Company
Production Company Producer
Production Company Producer
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Animation/3D
Animation/3D
Flame Op
Flame Op
Colorist
Animation DOP
Post Production
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Hypnosis Consultant