Tinder - "Swipe Night" by ANDY Awards 2020
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Tinder - "Swipe Night"
- Brand: Tinder
- Country: United States
- Advertiser: Tinder
| Title | Swipe Night |
| Agency | 72andSunny |
| Campaign | Swipe Night |
| Advertiser | Tinder |
| Brand | Tinder |
| Posted | April 2020 |
| Business Sector | Other Online Services |
| Story | With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful. |
| Media Type | Case Study |
| Length | |
| AI Description | The ad for Tinder's 'Swipe Night' presents an innovative concept where the app becomes an interactive miniseries. It entices viewers to make crucial choices, revealing aspects of their personality. These decisions are integrated into Tinder's matching algorithm, aiming to enhance compatibility and lead to more engaged communication. This engagement takes place in a vibrant, immersive environment filled with neon lights and a youthful, energetic atmosphere. Famous figures and animated scenarios highlight the app's cultural relevance, making use of humor and modern aesthetics. The various scenes showcase mobile integration with storylines emphasizing decisions like 'save the puppy' or 'help the person,' enticing users to connect through shared experiences and choices. The promotional content emphasizes the groundbreaking nature of this initiative, and the significant social engagement it has generated, positioning this campaign as a fresh, modern approach to dating and social interaction. |
| Chief Executive Officer (CEO) | Elie Seidman |
| Chief Marketing Officer (CMO) | Jenny Campbell |
| Chief Communications Officer | Jenny McCabe |
| Sr. Director | Amy Wiedemann |
| Integrated Marketing | Amy Wiedemann |
| Product Lead | Kyle Miller |
| Product Designer | Stephanie Liang |
| Sr. Product Designer | Brooke Hollabaugh |
| Lisa Cai | |
| Engineering Lead | Josh Gafni |
| Sr. Counsel | Laura Michel |
| Chief Creative Officer | John Boiler |
| Chief Creative Officer | Glenn Cole |
| Executive Creative Director | Matt Murphy |
| Designer | Frank Dresmé |
| Sr. Designer | Marcus Yuen |
| Sr. Writer | Reilly Baker |
| Designer | Stephanie Morgan |
| Designer | Sara Meinecke |
| Copywriter | Emilie Abel |
| Jr. Designer | Cameron Cartwright |
| Jr. Writer | Sydnie Johnson |
| Kate Morrison | |
| Sr. Film Producer | Leah Karabenick |
| Producer | Brooke Casler |
| EP Interactive | Andrew Abraham |
| Director of Partnerships and Legal | Rebecca Williams |
| Partnerships and Legal Director | Charissa Kinney |
| Partnerships and Legal Sr. Manager | Christopher Profeta |
| Partnerships and Legal Jr. Manager | Tasha Wong |
| Executive Strategy Director | Kelly Schoeffel |
| Sr. Strategist | Miné Cakmak |
| Sr. Communications Strategist | Kimber Bowman |
| Sr. Social Strategist | Matt Augustin |
| Jr. Strategist | Zach Wright |
| Brand Director | Shannon Reed |
| Brand Manager | Brittany Allen |
| Brand Manager | Alise Murray |
| Executive Art Producer | Ali Berk |
| Art Producer | Juanita Valencia |
| Production Company | M ss ng P eces |
| Director | Karena Evans |
| Director of Immersive ECD | Mike Woods |
| Founder | Ari Kuschnir |
| Managing Partner | Ari Kuschnir |
| Managing Partner | Kate Oppenheim |
| Managing Partner | Brian Latt |
| Executive Producers | Edward Grann |
| Executive Producers | Dave Saltzman |
| Production Company Producer | Jason Reif |
| Head of Production | Rebecca Davis |