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ANDY Awards

Creative Award
New York, United States
New Orleans Tourism Marketing Corporation (NOTMC) - "The Offline Playlist" by ANDY Awards 2020

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TitleThe Offline Playlist
Agency
Campaign The Offline Playlist
Advertiser New Orleans Tourism Marketing Corporation
Brand New Orleans Tourism Marketing Corporation (NOTMC)
PostedApril 2020
Business Sector Destinations (Countries & Places)
Story First, we created a playlist that reflected the true sound of the city, as defined by years of listener habits. Then, we performed the playlist live, from start to finish, in its original order, at the iconic Preservation Hall, for lucky fans who followed it. The result was a first-of-its-kind, star-studded concert that reimagined what it meant to make a playlist in the first place.  The lineup included Jon Batiste (Late Show with Stephen Colbert), Irma Thomas, Curren$y, Mannie Fresh, Alynda Segarra, Boyfriend, Dirty Dozen Brass Band, and other local stars who collectively make up six Grammy nominations, seven platinum albums, 23 Hot 100 singles, and more than 100 million Spotify streams. In total, the project produced a historic concert, live album, sponsored Spotify content, broadcast commercials, out of home, social and influencer content, and a full-length documentary which has embarked on an international festival tour. 
Media Type Others
Length
AI Description The advertisement, titled "The Offline Playlist," showcases New Orleans as a hub for musical diversity and cultural richness. It highlights a unique event held at the iconic Preservation Hall in partnership with Spotify. The ad features a montage of black and white footage capturing live performances by revered local artists, including Jon Batiste and Irma Thomas. These artists turn a Spotify playlist into a live concert, celebrating the authentic sounds of New Orleans. The visuals encapsulate a rich tapestry of jazz, indie, hip hop, and brass music, reflecting the vibrant musical culture of the city. Featured clips show enthusiastic, diverse audiences enjoying the event, underscoring themes of unity and connection. The video concludes by inviting viewers to explore the playlist on Spotify and watch a documentary about the event.
New Orleans Tourism President & CEO
New Orleans Tourism VP Marketing & Special Events
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
AssociateCopywriter
AssociateArt Director
Designer
Designer
Account Director
EVP Media
Media Supervisor
Media Manager
Strategy Director
Senior Director Influencer Marketing
PR
Manager Influencer Marketing
PR
Executive Producer
Business Affairs
Production
Executive Producer
Director
Production Company Producer
DP
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Animation/3D
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Photography / Illustration
Photography / Illustration