Google AI / Canadian Down Syndrome Society - "My Voice Can" by ANDY Awards 2020
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Google AI / Canadian Down Syndrome Society - "My Voice Can"
This ad is part of the ACT Responsible Collection
- Brand: Google AI / Canadian Down Syndrome Society
- Country: Canada
- Advertiser: Google AI / Canadian Down Syndrome Society
| Title | My Voice Can |
| Agency | FCB Canada |
| Campaign | Project Understood |
| Advertiser | Google AI / Canadian Down Syndrome Society |
| Brand | Google AI / Canadian Down Syndrome Society |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Tagline | Google teaches us so much, but they need our help now. Donate your voice at Projectunderstood.ca |
| Story | People with Down Syndrome called to Google to better the voice assistant so as to understand their voices better. |
| Media Type | Case Study |
| Length | |
| AI Description | The 'My Voice Can' ad by Google AI and the Canadian Down Syndrome Society showcases individuals with Down Syndrome emphasizing their wish for voice assistants to understand them better. Through different household settings, they express how technology often doesn't comprehend their voices, which affects their independence. As they call on viewers to donate their voices at projectunderstood.ca, the ad highlights the potential of improved technology to support better understanding and inclusion for everyone. This initiative aims for a future where people with Down Syndrome can be fully understood by technology. |
| President | Bryan Kane |
| Director | Scott Drucker |