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ANDY Awards

Creative Award
New York, United States
Google AI / Canadian Down Syndrome Society - "Donate your voice" by ANDY Awards 2020

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TitleDonate your voice
Agency
Campaign Project Understood
Advertiser Google AI / Canadian Down Syndrome Society
Brand Google AI / Canadian Down Syndrome Society
Date of First Broadcast/Publication 2019 / 11
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Google teaches us so much, but they need our help now. Donate your voice at Projectunderstood.ca
Story People with Down Syndrome called to Google to better the voice assistant so as to understand their voices better.
Media Type Television & Cinema
Length
AI Description The ad "Donate your voice" by Google AI and the Canadian Down Syndrome Society features individuals with Down syndrome teaching Google's voice recognition system. It highlights the challenges faced by these individuals when technology does not understand their voices. The frames show people with Down syndrome sitting and speaking in various environments, holding Google's logo, and expressing the need for their voices to be understood. The narrative communicates a partnership between Google and the Canadian Down Syndrome Society, urging viewers to donate their voice recordings to help improve Google's AI capabilities. The visual style is modern and inviting, with colorful elements symbolizing inclusivity and diversity. The ad ends with an appeal to contribute at projectunderstood.ca, underscoring a community-driven initiative to foster understanding and independence.
President
Director