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Creative Award
New York, United States
Google AI / Canadian Down Syndrome Society - "Project Understood (160s)" by ANDY Awards 2020

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TitleProject Understood (160s)
Agency
Campaign Project Understood
Advertiser Google AI / Canadian Down Syndrome Society
Brand Google AI / Canadian Down Syndrome Society
Date of First Broadcast/Publication 2019 / 11
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Google teaches us so much, but they need our help now. Donate your voice at Projectunderstood.ca
Story People with Down Syndrome called to Google to better the voice assistant so as to understand their voices better.
Media Type Case Study
Length
AI Description The ad showcases the initiative by Google AI and the Canadian Down Syndrome Society to enhance voice recognition technology for people with Down Syndrome. It opens with various scenes featuring people engaging with daily activities, such as jogging and using public transit. Individuals with Down Syndrome are seen interacting with voice assistants, facing challenges due to the technology's inability to fully comprehend them. Interviews with experts and advocates emphasize the need for improved speech recognition. The campaign calls for participants to donate their voices to the project, highlighting the potential for increased independence and inclusion through advanced technology. The tone is hopeful and empowering, culminating in the tagline inviting viewers to contribute to the cause.
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