NAMI - "Naughty or" by ANDY Awards 2020
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NAMI - "Naughty or"
This ad is part of the ACT Responsible Collection
- Brand: NAMI
- Country: United States
- Advertiser: National Alliance on Mental Illness
| Title | Naughty or |
| Agency | Wieden + Kennedy |
| Campaign | Naughty or... |
| Advertiser | National Alliance on Mental Illness |
| Brand | NAMI |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Public Safety, Health & Hygiene |
| Media Type | Television |
| Length | |
| AI Description | The advertisement for NAMI features Santa Claus sitting thoughtfully on a snowy rooftop, illuminated by Christmas lights. He contemplates his traditional role of judging children as 'naughty or nice.' The voiceover reveals his reflections on the impact of these labels on children's mental wellbeing, highlighting the importance of understanding and empathy. Santa muses that children can be more complex than a simple binary, suggesting they may be seen as 'nervous or nice' or 'hurting or nice.' The visuals underscore a message against labeling and emphasize recognizing signs of mental health struggles without judgment. The ad concludes with the message "Look for signs, not labels," promoting awareness and understanding of emotional health concerns. |
| Production Company | O Positive |
| Production Company | O Positive |
| Mix Company | Sound Lounge |
| Sound Design Company | Henryboy |
| Executive Creative Director | Karl Lieberman |
| Creative Director | Jaclyn Crowley |
| Creative Director | Sean McLaughlin |
| Copywriter | Katie D'Agostine |
| Art Director | Hope Jordan |
| Head of Integrated Production | Nick Setounski |
| Director | David Shane |
| Editing Company | Arcade Edit |
| Editor | Geoff Hounsell |
| Copywriter | Katie Dagostine |
| Head of Integrated Production | Nick Setounski |
| Production Company Producer | Jordan Leinen |
| Studio Manager | Jill Kearton |
| Account Director | Samantha Wagner |
| Account Supervisor | Jasmine Cogdell |
| Assistant Account Executive | Demornay Harper |
| Strategist | Brian Ritter |
| Comms Planner | Lizzie Manning |
| Social Strategist | Leah Greene |
| Social Strategist | Junior Social Strategist |
| Project Manager | Julie Knight |
| Business Affairs Manager | Michael Moronez |
| Pr Partner | Wolf at the Door |
| Public Relations Director | Theresa Collins |
| Public Relations Specialist | Sanam Shah |
| Executive Producer | Marc Grill |
| Executive Producer | Ralph Laucella |
| First Assistant Director | Ken Licata |
| Production Designer | Dan Ouellette |
| Director of Photography (DOP) | Berenice Eveno |
| Editing Company | Arcade Edit |
| Post Production | Arlene Perez |
| Post Production | Sarah Schachte |
| Executive Producer | Sila Soyer |
| Assistant Editor | Chris Angel |
| Assistant Editor | Luke McIntosh |
| Special Effects / VFX | Cameron Gray The Mill |
| Shoot Supervisor | Antoine Douadi |
| Composition | Anne Trotman |
| Music Composer | Tara Holland |
| Matte Painter | Gillian George |
| Vfx Production Supervisor | Colin Blaney |
| Vfx Senior Producer | Clairellen Wallin |
| Special Effects / VFX | Andrew Gilson |
| Vfx Production Coordinator | Katharine Mulderry |
| Colorist | Fergus McCall |
| Mixer | Tom Jucarone |
| Executive Producer | Becca Falbourn |
| Executive Producer | Alicia Rodgers |
| Sound Designer | Bill Chesley |
| Sound Producer | Kate Gibson |