Cheerios - "Right on Tracks" by ANDY Awards 2020
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| Title | Right on Tracks |
| Agency | 72andSunny |
| Campaign | Right on Tracks |
| Advertiser | General Mills |
| Brand | Cheerios |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Breakfast Cereals |
| Media Type | Branded Content |
| Length | |
| AI Description | The ad features a vibrant animated stop-motion style that emphasizes the message of diversity and inclusion within families. Different types of family structures, including single parents, grandparents, foster parents, and same-sex parents, are highlighted through colorful and playful characters. The narrative is driven by a catchy song that reinforces themes of acceptance and individuality, encouraging viewers to be themselves. Alongside these themes, the ad addresses issues like bullying, providing simple steps for kids to handle such situations. The visual aesthetic is bright and whimsical, with a variety of character designs that showcase different family settings and scenarios. The ad concludes with a positive message, aligning with Cheerios' brand as a family-friendly breakfast cereal. |
| Sound Design Company | Factory Studios |
| President | Jess Monsey |
| Director of Strategy | Tim Jones |
| Founder - Creative Chairman | Glenn Cole |
| Executive Creative Director | Justine Armour |
| Creative Director | Devon Hong |
| Creative Team | Gustavo Dao |
| Creative Team | Jon Randazzo |
| Copywriter | Eric Dennis |
| Copywriter | Hunter Fine |
| Head of Production | Lora Schulson |
| Executive Agency Producer | Julia Lafferty |
| Production Company | Nexus Studios |
| Director | Johnny Kelly |
| Executive Producer | Isobel Conroy |
| Character Design | Nous Vous |