ANDY Awards

Creative Award

New York, United States

Update

Help For Heroes - "40K Strong 2"

8709

Title	40K Strong 2
Agency	McCANN London
Campaign	40K Strong
Advertiser	Help For Heroes
Brand	Help For Heroes
Date of First Broadcast/Publication	2019 / 10
Business Sector	Charities, Foundations, Volunteers
Media Type	Print
AI Description	The advertisement portrays a green figurine of a woman, representing strength and resilience. Her attire suggests casual elegance, complemented by the support stick she holds, symbolizing endurance and solidarity. The text below reads "1 of 40,000 STRONG," highlighting the strength in numbers and community. The portrayal emphasizes a transformer narrative, from a former Royal Navy member to a mother and fundraiser, celebrating the diverse roles of veterans after service. The simple, yet impactful monochromatic design adds a sense of unity and focus.
Chief Creative Officer	Laurence Thomson
Chief Creative Officer	Rob Doubal
Creative Team	Elin Enstrom
Creative Team	Nico Laudrup
Creative Team	Jessica Rees
Creative Team	Rory Peyton-Jones
Creative Team	Lee Elliot
Planning Team	Emily Parker
Planning Team	Rebecca Priest
Head of Art	Dan Howarth
Designer	August Campbell
Designer	Angelika Juszczyk
Senior Project Manager	Paul Gillespie
Account Manager	Hannah Cartwright
Agency Account Team	Jeremy Davis
Agency Account Team	Hannah Cartwright
Managing Director	Jeremy Davis
Director	Blake Claridge
Craft	Blake Claridge
Photographer	Theo Cohen
Production Company	Eight Engines