ANDY Awards

Creative Award

New York, United States

Update

Help For Heroes - "40K Strong 1"

8525

Title	40K Strong 1
Agency	McCANN London
Campaign	40K Strong
Advertiser	Help For Heroes
Brand	Help For Heroes
Date of First Broadcast/Publication	2019 / 10
Business Sector	Charities, Foundations, Volunteers
Media Type	Print
AI Description	The ad features a striking green figurine of a former Royal Marine who has become a father and motivational speaker. The figurine, crafted with precise detail, stands confidently on a simple, reflective surface, embodying strength and resilience. Its posture and expression convey a powerful message of transformation and recovery, aligning with the Help For Heroes campaign. The image uses minimalistic and monochromatic aesthetics to emphasize the message of empowerment and heroism, with the figurine symbolizing the journey of 40,000 veterans overcoming challenges and inspiring others.
Chief Creative Officer	Laurence Thomson
Chief Creative Officer	Rob Doubal
Creative Team	Elin Enstrom
Creative Team	Nico Laudrup
Creative Team	Jessica Rees
Creative Team	Rory Peyton-Jones
Creative Team	Lee Elliot
Planning Team	Emily Parker
Planning Team	Rebecca Priest
Head of Art	Dan Howarth
Designer	August Campbell
Designer	Angelika Juszczyk
Senior Project Manager	Paul Gillespie
Account Manager	Hannah Cartwright
Agency Account Team	Jeremy Davis
Agency Account Team	Hannah Cartwright
Managing Director	Jeremy Davis
Director	Blake Claridge
Craft	Blake Claridge
Photographer	Theo Cohen
Production Company	Eight Engines