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ANDY Awards

Creative Award
New York, United States
Help For Heroes - "40K Strong (Film Case)" by ANDY Awards 2020

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Title40K Strong (Film Case)
Agency
Campaign 40K Strong
Advertiser Help For Heroes
Brand Help For Heroes
Date of First Broadcast/Publication 2019 / 10
Business Sector Charities, Foundations, Volunteers
Media Type Integrated Media/360 Activation
Length
AI Description The ad for Help For Heroes features rows of realistic, monochromatic figurines resembling soldiers. These figures stand in solemn rows, representing the 40,000 military careers ended by injury. The poignant imagery highlights the impact on soldiers' lives and families. A constant mantra, "I am a man of the earth," underscores the human aspect and the shared sacrifices of military personnel. The text on the screen reveals somber statistics of affected lives and families. The ad concludes with a powerful call to action, inviting viewers to join the mission to support wounded veterans, thereby reinforcing themes of empathy, solidarity, and community support.
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