Apple - "Bounce" by ANDY Awards 2020
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Apple - "Bounce"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Bounce |
| Agency | TBWA\Media Arts Lab |
| Campaign | Bounce |
| Advertiser | Apple |
| Brand | Apple |
| Date of First Broadcast/Publication | 2019 / 7 |
| Product | Wireless charging airpods |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Television |
| Length | |
| AI Description | The ad begins with a man waking up in a dimly lit apartment, reaching for his AirPods that are wirelessly charging on a sleek pad. As he puts them on, a jazzy tune plays, filling the air with rhythm. The man, once outside, begins a surreal journey through the urban landscape, where the usual constraints of gravity seem not to apply to him. He starts to bounce, defying the mundane realities of commutes in echoey streets that pulse with the syncopated beats of jazz. Obstacles, such as a bus stop, become launching pads for his leaps. He's unrestrained, vibrant, seamlessly integrated with the world's rhythm. Faces of commuters move in normality, contrasting with his elevated state. The ad effectively presents both the AirPods' advanced technology and the liberation they offer through the seamless blend of visual simplicity and auditory sophistication. |
| Production Company | Pulse Films |
| Director | Oscar Hudson |
| Post Production | Framestore |
| Art Director | Saulo Mohana |
| Copywriter | Imen Soltani |
| Creative Director | Robbin Ingvarsson |
| Creative Director | Kako Mendez |
| Group Creative Director | Arnau Bosch |
| Group Creative Director | Greg Greenberg |
| Executive Producer | Randall Pomeroy |
| Executive Producer | Darren Foldes |
| Chief Creative Officer | Brent Anderson |
| Senior Producer | Ian Kelly |
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- AGENCY:
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