Cheerios - "Step Up" by ANDY Awards 2020
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Cheerios - "Step Up"
- Brand: Cheerios
- Country: United States
- Advertiser: General Mills
| Title | Step Up |
| Agency | 72andSunny |
| Campaign | Right on Tracks |
| Advertiser | General Mills |
| Brand | Cheerios |
| Posted | June 2019 |
| Business Sector | Food |
| Media Type | Television |
| Length | |
| AI Description | The Cheerios ad titled "Step Up" is an animated campaign promoting kindness and anti-bullying. It features a lively school setting where colorful toy-like characters act out a scenario involving a green bully. A young character narrates a catchy, musical guide with steps on confronting bullying in a positive manner. The guide includes actions like standing firm, telling bullies to stop, seeking help, and informing a grown-up. Musicians and a vintage toy record player add a fun, retro aesthetic. The ad emphasizes themes of kindness, support, and love, aiming to empower kids to act against bullying with a blend of humor and engaging visuals. |
| Agency | 72andSunny NY |
| 72andSunny NY Executive Creative Director | Justine Armour |
| 72andSunny NY Creative Director | Devon Hong |
| 72andSunny NY Senior Writer | Eric Dennis |
| 72andSunny NY Senior Writer | Hunter Fine |
| 72andSunny NY Senior Designer | Gustavo Dao |
| 72andSunny NY Senior Designer | Jon Randazzo |
| 72andSunny NY Group Brand Director | Sveta Doucet |
| 72andSunny NY Brand Director | Caitlin Patrick |
| 72andSunny NY Brand Director | Alexia Schwartz |
| 72andSunny NY Brand Manager | Dylan Levy |
| 72andSunny NY Brand Manager | Blake Eisenberg |
| 72andSunny NY Brand Coordinator | Anne MacKay |
| 72andSunny NY Director of Production | Lora Schulson |
| 72andSunny NY EP Interactive | Vishal Dheiman |
| 72andSunny NY EP Film | Julia Lafferty |
| 72andSunny NY Producer | Samira Mostofi |
| 72andSunny NY Interactive Producer | Erica Kirsch |
| 72andSunny NY Sr Partnerships & Legal | Marissa Burnett |
| Production Company | Nexus Studios |
| ECD / Co-Founder | Chris O'Reilly |
| Director | Johnny Kelly |
| Senior Producer | Isobel Conroy |
| Production Manager | Rebecca Archer |
| Lead / Supervisor | Mark Davies |
| Character Design | Nous Vous |
| Environment Design | Callum Strachan |
| Assistant Director | George Cassavetti |
| Director of Photography (DOP) | Matthew Day |
| Camera Assistant | Toby Goodyear |
| DIT | Matthew Hutchings |
| Gaffer | Max Halstead |
| Puppet and Set Fabrication | Andy Gent |
| Art Department | Marina Ralph |
| Art Department | Mich Chippington |
| Art Department | Robin Jackson |
| Art Department | Nadine Patterson |
| Art Department | Colin Armitage |
| Art Department | Peter le Pard |
| Art Department | Tom Sinden |
| Art Department | Maggie Hayden |
| Art Department | Nathalie Ellner |
| Art Department | Jade Gerrard |
| Art Department | Ola Kucharska |
| Art Department | Sofia Serrano |
| Lead Puppeteer | Matthew Cooper |
| Assistant Puppeteer | Molly Freeman |
| CRS Studio Manager | Elizabeth Day |
| CRS Studio Manager | Jen Newman |
| BTS Cameraman | James Alexander |
| Catering | Cissi Hammarborg |
| 2D Animation | Alasdair Brotherston |
| Compositing / Tracking | Chris Glew |
| Compositing / Tracking | Ewelina Freuer |
| Compositing / Tracking | Gareth Tredrea |
| Compositing / Tracking | German Diez |
| Compositing / Tracking | Gökçecan Gürsoy |
| Compositing / Tracking | Ken Hau |
| Compositing / Tracking | Peter Bailey |
| Compositing / Tracking | Robin Yoojin Rhee |
| Editor | David Slade |
| Music | Walter Martin |
| Jessica Dierauer | |
| Sound Design and Mix | Mark Hills @ Factory |
| Special Thanks | Elizabeth Day |
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