Cheerios - "It's all family" by ANDY Awards 2020
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Cheerios - "It's all family"
- Brand: Cheerios
- Country: United States
- Advertiser: General Mills
| Title | It's all family |
| Agency | 72andSunny |
| Campaign | Right on Tracks |
| Advertiser | General Mills |
| Brand | Cheerios |
| Posted | June 2019 |
| Business Sector | Food |
| Media Type | Television |
| Length | |
| AI Description | The Cheerios advertisement, titled "It's all family," encapsulates the essence of diverse family dynamics. Set against vibrantly colorful animations, the ad features a cheerful soundtrack about different family structures, including single parents, grandparents, foster parents, and stepfamilies. Animated characters depicting these family types go about daily activities - shopping, driving, and enjoying time at home with pets. The ad creatively uses toys and playful elements to represent its narrative, illustrating the warmth and joy of family bonds. The visuals strongly feature the color yellow, resonating with the Cheerios brand. It highlights inclusivity, acceptance, and the love that binds families, regardless of their diverse forms. |
| Agency | 72andSunny NY |
| 72andSunny NY Executive Creative Director | Justine Armour |
| 72andSunny NY Creative Director | Devon Hong |
| 72andSunny NY Senior Writer | Eric Dennis |
| 72andSunny NY Senior Writer | Hunter Fine |
| 72andSunny NY Senior Designer | Gustavo Dao |
| 72andSunny NY Senior Designer | Jon Randazzo |
| 72andSunny NY Group Brand Director | Sveta Doucet |
| 72andSunny NY Brand Director | Caitlin Patrick |
| 72andSunny NY Brand Director | Alexia Schwartz |
| 72andSunny NY Brand Manager | Dylan Levy |
| 72andSunny NY Brand Manager | Blake Eisenberg |
| 72andSunny NY Brand Coordinator | Anne MacKay |
| 72andSunny NY Director of Production | Lora Schulson |
| 72andSunny NY EP Interactive | Vishal Dheiman |
| 72andSunny NY EP Film | Julia Lafferty |
| 72andSunny NY Producer | Samira Mostofi |
| 72andSunny NY Interactive Producer | Erica Kirsch |
| 72andSunny NY Sr Partnerships & Legal | Marissa Burnett |
| Production Company | Nexus Studios |
| ECD / Co-Founder | Chris O'Reilly |
| Director | Johnny Kelly |
| Senior Producer | Isobel Conroy |
| Production Manager | Rebecca Archer |
| Lead / Supervisor | Mark Davies |
| Character Design | Nous Vous |
| Environment Design | Callum Strachan |
| Assistant Director | George Cassavetti |
| Director of Photography (DOP) | Matthew Day |
| Camera Assistant | Toby Goodyear |
| DIT | Matthew Hutchings |
| Gaffer | Max Halstead |
| Puppet and Set Fabrication | Andy Gent |
| Art Department | Marina Ralph |
| Art Department | Mich Chippington |
| Art Department | Robin Jackson |
| Art Department | Nadine Patterson |
| Art Department | Colin Armitage |
| Art Department | Peter le Pard |
| Art Department | Tom Sinden |
| Art Department | Maggie Hayden |
| Art Department | Nathalie Ellner |
| Art Department | Jade Gerrard |
| Art Department | Ola Kucharska |
| Art Department | Sofia Serrano |
| Lead Puppeteer | Matthew Cooper |
| Assistant Puppeteer | Molly Freeman |
| CRS Studio Manager | Elizabeth Day |
| CRS Studio Manager | Jen Newman |
| BTS Cameraman | James Alexander |
| Catering | Cissi Hammarborg |
| 2D Animation | Alasdair Brotherston |
| Compositing / Tracking | Chris Glew |
| Compositing / Tracking | Ewelina Freuer |
| Compositing / Tracking | Gareth Tredrea |
| Compositing / Tracking | German Diez |
| Compositing / Tracking | Gökçecan Gürsoy |
| Compositing / Tracking | Ken Hau |
| Compositing / Tracking | Peter Bailey |
| Compositing / Tracking | Robin Yoojin Rhee |
| Editor | David Slade |
| Music | Walter Martin |
| Jessica Dierauer | |
| Sound Design and Mix | Mark Hills @ Factory |
| Special Thanks | Elizabeth Day |
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