Cheerios - "Just be you" by ANDY Awards 2020

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TitleJust be you
Agency
Campaign Right on Tracks
Advertiser General Mills
Brand Cheerios
PostedJune 2019
Business Sector Food
Media Type Television
Length
AI Description The "Just Be You" advertisement from Cheerios, crafted by 72andSunny, presents a vibrant and inclusive message through a whimsical animation style. Different animated characters on stage, including reindeer and kangaroos, symbolically depict the feeling of being unique in a world of sameness. The visual is filled with bright colors and playful elements such as bicycles and umbrellas, invoking a joyful atmosphere. The accompanying song's lyrics emphasize celebrating individuality and being proud of one's differences, aligning with the cheerful visuals. These elements encourage viewers, especially children, to embrace their uniqueness, reinforcing the slogan 'Just Be You.'