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ANDY Awards

Creative Award
New York, United States
Wavio - "See Sound" by ANDY Awards 2020

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TitleSee Sound
Agency
Campaign See sound
Advertiser Wavio
Brand Wavio
PostedJune 2019
Business Sector Consumer Electronics & Audio-Visual
Media Type Digital
Length
AI Description The See Sound ad by Wavio focuses on a novel device designed to aid those with hearing loss by transforming sounds into visual alerts. The ad opens with real-life testimonials highlighting the challenges faced by people who are deaf or hard of hearing. It introduces the See Sound device, developed using machine learning models trained on YouTube sound samples. The ad explains that traditional solutions were inadequate and the new device can detect 75 different household sounds such as alarms, crying, and barking. Upon detection, the device sends notifications to users' mobile devices via Wi-Fi, enabling them to 'see' sounds that occur around them. This empowers the hearing-impaired community and enhances safety and awareness within homes. The visuals emphasize simplicity and effectiveness, showing the device in various home settings, and graphically representing sound data.
Chief Creative Officer
Group Creative Director
Creative Director
Art Director
Copywriter
Art Director
Photographer
Post Production
Account Director
Developer
Technology Director
Integrated Producer
Animation/3D
Account Planner
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Chief Executive Officer (CEO)
Chief Operations Officer
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