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ANDY Awards

Creative Award
New York, United States
Lacoste - "The Wind: Selah Marley" by ANDY Awards 2020

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TitleThe Wind: Selah Marley
Agency
Campaign Crocodile Inside
Advertiser Lacoste
Brand Lacoste
Date of First Broadcast/Publication 2019 / 5
Business Sector Apparel, Fashion & Footwear
Media Type Print
AI Description The Lacoste print ad, starring Selah Marley, captures the essence of dynamic movement in fashion. The image features Marley mid-motion, dressed in Lacoste attire. Her hair flows behind her as she strikes a powerful and energetic pose, epitomizing vitality and freedom. The stark, neutral background accentuates the sporty, elegant nature of the clothing, emphasizing the brand's iconic crocodile logo on her sneakers. The tagline "Life is a Beautiful Sport" encapsulates the message of living life with passion and an active spirit.
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Executive Creative Director
Creative Director
Creative Director
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Music Creative Director
Advertising Manager
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Account Management
Strategic Planner
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Production Company Prose On Pixels