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ANDY Awards

Creative Award
New York, United States
Lacoste - "The Wind: Novak Djokovic" by ANDY Awards 2020

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TitleThe Wind: Novak Djokovic
Agency
Campaign Crocodile Inside
Advertiser Lacoste
Brand Lacoste
Date of First Broadcast/Publication 2019 / 5
Business Sector Apparel, Fashion & Footwear
Media Type Print
AI Description This Lacoste ad titled "The Wind: Novak Djokovic" features the renowned tennis player in an energetic pose, capturing the essence of movement and sport. Djokovic is depicted in mid-action, with his body leaning forward as if propelled by a gust of wind, symbolizing speed and agility. He wears a stylish blue coat that billows dramatically behind him, paired with a white shirt and sleek black pants. His athletic shoes are white, completing the sporty yet fashionable ensemble. The Lacoste logo, featuring its iconic crocodile, is prominently displayed, and a tagline reads "Life is a Beautiful Sport." The overall visual presentation is modern and dynamic, combining elements of performance, style, and elegance, while conveying themes of vitality and motivation.
Production Company
Executive Creative Director
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Music Creative Director
Advertising Manager
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Account Management
Strategic Planner
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Account Management
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Production Company Prose On Pixels