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ANDY Awards

Creative Award
New York, United States
Lacoste - "The Wind: Léo Walk" by ANDY Awards 2020

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TitleThe Wind: Léo Walk
Agency
Campaign Crocodile Inside
Advertiser Lacoste
Brand Lacoste
Date of First Broadcast/Publication 2019 / 5
Business Sector Apparel, Fashion & Footwear
Media Type Print
AI Description The Lacoste advertisement from 2019 features Léo Walk in a dynamic pose, embodying movement and grace, which reflects the brand's 'Life is a Beautiful Sport' tagline. Dressed in a red jacket with black pants and white sneakers, his posture suggests an avant-garde dance motif. The signature Lacoste crocodile logo is prominently visible, emphasizing the brand's association with sporty elegance. The ad's minimalist background contrasts with the vibrant energy portrayed by Léo Walk, enhancing the focus on his expression and movement. The overall aesthetic is modern, sporty, and fashion-forward, capturing a sense of freedom and individuality synonymous with Lacoste's identity.
Production Company
Executive Creative Director
Creative Director
Creative Director
Art Director
Music Creative Director
Advertising Manager
Creative Director
Copywriter
Advertising Manager
Account Management
Strategic Planner
Director
Account Management
Account Management
Advertising Manager
Associate Art Director
Advertising Manager
Production Company Prose On Pixels