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ANDY Awards

Creative Award
New York, United States
Lacoste - "Crocodile Inside (97s)" by ANDY Awards 2020

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TitleCrocodile Inside (97s)
Agency
Campaign Crocodile Inside
Advertiser Lacoste
Brand Lacoste
Date of First Broadcast/Publication 2019 / 5
Business Sector Apparel, Fashion & Footwear
Media Type Television & Cinema
Length
Soundtrack L’Hymne à l’amour - Edith Piaf
AI Description The Lacoste ad titled "Crocodile Inside" features a couple in the midst of an argument. The tension is palpable as they move through their apartment. Suddenly, their environment begins to fragment and collapse as emotions become heightened. As the room literally tears apart, the couple leaps across crumbling floors and collapsing walls, highlighting the intense struggles within. Despite the chaos, they ultimately reunite, depicting a journey from discord to affection. Edith Piaf's "L’Hymne à l’amour" complements the visual drama, enhancing the emotional weight. Powerful visual effects portray a metaphorical journey of breakdown and rebuilding, capturing the resilience of love.
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Internal Production Prose On Pixels
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