Illinois Council Against Handgun Violence - "Most Dangerous Street 6" by ANDY Awards 2020
Filter results by
Illinois Council Against Handgun Violence - "Most Dangerous Street 6"
This ad is part of the ACT Responsible Collection
- Brand: Illinois Council Against Handgun Violence
- Country: United States
- Advertiser: Illinois Council Against Handgun Violence
| Title | Most Dangerous Street 6 |
| Agency | FCB Chicago |
| Campaign | Most Dangerous Street |
| Advertiser | Illinois Council Against Handgun Violence |
| Brand | Illinois Council Against Handgun Violence |
| Posted | April 2019 |
| Story | Every day, 100 Americans are killed with guns and hundreds more are shot and injured. And the city of Chicago has one of the largest gun problems in America. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence. To start a conversation and move people to action across the country, the Illinois Council Against Handgun Violence (ICHV), in partnership with FCB Chicago, recently unveiled an art exhibit called “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago. |
| Media Type | |
| Length | |
| More Information | https://www.mostdangerousstreet.com |
| AI Description | The 'Most Dangerous Street' ad by the Illinois Council Against Handgun Violence is a powerful visual installation capturing the intense reality of gun violence in Chicago. The art exhibit prominently features a wall with the bold, neon-lit title "Most Dangerous Street." This installation uses red laser beams to symbolize victims of gun violence, creating an immersive environment. Visitors walk through these beams, each representing a life lost, with details like age, gender, and incident time projected onto the alley walls. Emotional audio from victims' families accompanies this experience, conveying the real stories behind the statistics. The exhibit aims to raise awareness, prompt conversation, and inspire action to address the rampant gun violence in Chicago and beyond. It creatively and poignantly visualizes the weekly toll of gun violence victims, leaving a lasting impact on its audience. |