Illinois Council Against Handgun Violence - "Most Dangerous Street 5" by ANDY Awards 2020
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Illinois Council Against Handgun Violence - "Most Dangerous Street 5"
This ad is part of the ACT Responsible Collection
- Brand: Illinois Council Against Handgun Violence
- Country: United States
- Advertiser: Illinois Council Against Handgun Violence
| Title | Most Dangerous Street 5 |
| Agency | FCB Chicago |
| Campaign | Most Dangerous Street |
| Advertiser | Illinois Council Against Handgun Violence |
| Brand | Illinois Council Against Handgun Violence |
| Posted | April 2019 |
| Story | Every day, 100 Americans are killed with guns and hundreds more are shot and injured. And the city of Chicago has one of the largest gun problems in America. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence. To start a conversation and move people to action across the country, the Illinois Council Against Handgun Violence (ICHV), in partnership with FCB Chicago, recently unveiled an art exhibit called “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago. |
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| More Information | https://www.mostdangerousstreet.com |
| AI Description | The advertisement features an art installation titled "Most Dangerous Street," part of a campaign by the Illinois Council Against Handgun Violence. Set in an urban alleyway, the installation uses red laser beams to represent each victim of gun violence in Chicago. The environment is dark and somber, enhanced by the vibrant red of the lasers which cut through the night, symbolizing the impact of each loss. Participants walking through the beams trigger audio stories from victim families, creating an emotional and immersive experience. Each laser beam represents the life of a victim, and details including age, gender, and location of their incident are projected on the alley walls, emphasizing the pervasive issue of gun violence in the city. The installation seeks to raise awareness and encourage activism against gun violence through its powerful visual and auditory presentation. |